A solid social media strategy is essential to marketing your business, but it’s hard for busy people to find time to do it right. This class is designed to help small business owners, entrepreneurs and nonprofits demystify social media, boost brand visibility and determine what platforms are best for their unique business.
First, you’ll get the big picture of what’s happening in the world of social media with an overview of important developments within the most relevant social media platforms. There will be an emphasis on critical trends that can give you an edge in an already crowded marketplace. Next, we’ll explore the basics of Facebook, including Messenger, groups and how to leverage a Facebook personal page for business. We’ll identify how Facebook integrates with Instagram and why Instagram matters so much. Then you’ll learn about the key features of Instagram for business and how to get started.
The class format is a slide presentation, packed with valuable tips, followed by plenty of time for questions and answers.
Participants will leave motivated, more confident and equipped with a checklist of clear, actionable steps to take their social media marketing to the next level.