INNOVATION NEWS

Check out our news highlights and archive here.

NOTE: Our blogs are typically “assisted by AI”. We use AI to assist us in research and style the way a human editor would.

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Doug Erickson Doug Erickson

Santa Cruz Has a Waste Problem. We Built the Fix.

Revida founder Alex Ponik makes the case for a fully managed reusable cup service that helps Santa Cruz events, venues, and workplaces cut single-use waste and costs without changing operations. Revida presents at SCWorks New Tech on October 7, 2026.

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Guest User Guest User

Women in Venture Panel and Networking Event 

The fourth semi-annual Women in Venture event gathered founders, investors, and allies at UC Santa Cruz on September 17. Four UCSC-affiliated startups showcased, and a Hilary Bryant–moderated panel tackled closing the funding gap, elevating female check-writers, and building intentional mentorship.

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Guest User Guest User

Firtop: Stop Deciding on Stale Numbers

Santa Cruz locals Eric and Emily Helbush launched Firtop to give small businesses real-time books. Its agentic layer sits atop QuickBooks, Xero, and existing tools, closing continuously instead of monthly. Firtop presents at the monthly New Tech on October 7.

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Guest User Guest User

PVUSD Calls for Industry Partners

More than 3,600 PVUSD students are earning college credits, industry certifications, and real-world skills through Career Technical Education. Local employers and educators are working together to build the Pajaro Valley's next generation of workers, business owners, and leaders. Learn how you can support the intiative.

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Neil Erickson Neil Erickson

Joby Completes First-Ever Fully Autonomous Flight Across the United States

Joby Aviation completed the first fully autonomous flight across the United States, traveling 3,199 miles from California to North Carolina with no control inputs from the onboard safety pilot. The milestone highlights the Santa Cruz-based company’s growing focus on autonomous aviation for commercial, emergency, and defense applications.

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Doug Erickson Doug Erickson

Don't Blame the Bomb.

AI isn't the villain — the people building it and the government refusing to govern it are. A lesson from WebEx's churn crisis, a Santa Cruz historian, and why accountability after the fact is no accountability at all.

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Doug Erickson Doug Erickson

We're All Tech Bros Now

"Tech bro" once described a specific guy in a specific vest. Now it covers billionaires, biologists, and your aunt with an iPad. A label that fits everyone describes no one.

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Doug Erickson Doug Erickson

They Said AI Would Make Engineers Obsolete

Philippe Kahn, Santa Cruz inventor of the camera phone, rejects claims that AI will replace engineers. Instead, he calls for "enlightened engineers" who pair rigor with humility and ask, "What happens when we build this?"

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Doug Erickson Doug Erickson

They Said Photography Wasn't Art, Either

Critics once dismissed the camera as a machine for failed painters. It took more than a century to win the museum wall. AI art is on the same path — moving much faster.

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Guest User Guest User

Apple’s New AI Siri

David Pogue tested Apple’s new AI Siri 125 ways and found it remarkably capable. It searches personal data, controls apps, understands screens and cameras, handles complex commands, and could dramatically reduce app-switching, Googling, and everyday phone fumbling.

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