News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Doug Erickson Doug Erickson

Force4 Closes Out a Remarkable Year

Force4 capped 2025 with major wins in AI, cybersecurity, infrastructure, and GEO search, elevating clients and strengthening Santa Cruz’s innovation ecosystem while positioning itself for even greater impact in 2026.

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Doug Erickson Doug Erickson

PAI Palooza Build with Native AI Studio

Build, hack, and show off at PAI Palooza—three days of workshops, demos, and a community-powered hackathon exploring Personal AI. Learn the tools, prototype fast, and pitch your wildest AI creations.

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Doug Erickson Doug Erickson

Book Review: Sentient – Meet Your Maker by Tony J. Hughes

Tony J. Hughes’s Sentient – Meet Your Maker arrives at a moment when society is collectively renegotiating its relationship with artificial intelligence. The book is a speculative psychological thriller, but to treat it as merely fiction would miss its deeper contribution.

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Malina Long Malina Long

Titans 2025 Nominees

Each week, we're pulling back the curtain to spotlight the incredible individuals that you have nominated for the 2025 Titans Awards. Check out this weeks nominees.

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Doug Erickson Doug Erickson

Welcome Mash: Santa Cruz Works Accelerator Director

Mash joins as SCWorks Accelerator Director, bringing proven startup leadership and community-building experience. He will guide founders, expand partnerships, and strengthen our mission to support innovative companies with resources, capital access, and growth pathways.

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