Innovation News

We don’t only report the news, we make the news. Check out our news highlights and archive here.

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Doug Erickson Doug Erickson

Everybody Has Something to Hide

Guy Kawasaki’s 18th book, Everybody Has Something to Hide, makes privacy practical. It shows everyday people how to use Signal to protect conversations, avoid costly mistakes, and defend freedom through secure messaging as modern hygiene.

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Doug Erickson Doug Erickson

Rumors of My Retirement

Rumors of my retirement are greatly exaggerated. I retracted the announcement after realizing retirement is purpose: serving community. With Mash and Neil Erickson onboard, I can focus on what matters most.

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Doug Erickson Doug Erickson

Where Water Touches Foam: Rebecca Benjamin and the Science of Surfboards

Rebecca Benjamin, a UC Santa Cruz graduate researcher, is launching Benjmark Surf Co. to bridge surfboard craftsmanship with computational fluid dynamics. Using custom boards, tuft testing, and underwater imaging, she’s translating flow into insight and sharing the findings with the broader surf community.

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Doug Erickson Doug Erickson

Treeswax Update: What Matters - Sticks!

Treeswax is scaling the rare way: quietly and credibly. With reef-safe surf wax, expanding global distribution, and early traction across surf and hockey markets, the Santa Cruz company’s momentum explains why it’s one to watch in 2026.

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Doug Erickson Doug Erickson

In Memory of Rod Caborn

Rod Caborn spent decades turning generosity into action, raising millions for causes. Honored as a 2025 Titan, his legacy lives in the institutions he strengthened and the people who felt seen, connected, and cared for.

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Doug Erickson Doug Erickson

Titans 2025 Award Recipients

Santa Cruz Works reveals Titans 2025 award recipients, selected from 50+ nominations honoring Monterey innovation. Winners: Ash Robbins, Holger Schmidt, Dan Haifley, Maggie Nixon, Rod Caborn, Sol Lipman, and Julie Edwards. Celebration: January 28, 2026.

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Doug Erickson Doug Erickson

CruzHacks 2026

CruzHacks 2026 marks the 11th year of the Central Coast’s largest hackathon: three days, two nights, and enough Red Bull to power social-good projects across justice, sustainability, education, and health. Doug Erickson steps down afterward to build a community-wide hackathon.

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Doug Erickson Doug Erickson

E.S.I. AI Agents & MCP Hardware Hackathon

Join us January 10-11 at Frontier Tower SF for the E.S.I. x Korea Investments AI Agents + MCP Hackathon. Build agent systems, hardware, and growth tools in two days, demo live, compete for $6,000, and meet the student founder behind E.S.I., Iman Yael Schaefer.

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Doug Erickson Doug Erickson

What Happened to Our 2025 Startups to Watch

Santa Cruz Works revisits its early-2025 “Startups to Watch” picks and shows what happened next: real wins in capital, contracts, deployments, and validation, plus one necessary pivot. The lesson: ecosystems endure when traction is measurable, not just pitch-perfect.

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