INNOVATION NEWS

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Stop the Leak: How Cora Is Turning Website Friction into Growth

Cora helps businesses identify the hidden friction points on their websites that cause visitors to drop off before converting. By pairing behavior data with production-ready code and impact tracking, the company aims to turn lost opportunities into measurable growth.

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Doug Erickson Doug Erickson

Santa Cruz Works New Tech April 1, 2026

Join Santa Cruz Works New Tech on April 1 at Chaminade for networking, live music, food, fast-paced startup presentations, and a rare appearance by Steve Jobs on the 50th anniversary of Apple Computer.

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Guest User Guest User

Where Advanced Air Mobility Moves from Vision to Deployment: The 2026 LIFT Summit

The 2026 LIFT Summit will bring together leaders across industry, government, education, and community organizations to help move advanced air mobility from vision to real-world deployment. Taking place March 31–April 1 in Monterey, the event will focus on the partnerships, infrastructure, workforce, and policy needed to shape the future of low-altitude aviation.

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Doug Erickson Doug Erickson

Joby Lifts Off, and Santa Cruz Looks Up

Joby’s piloted electric flight across the Bay made the future feel real. With commercial service targeted for 2026, Santa Cruz can finally ask a thrilling question: could Joby’s hometown become one of the first vertiport cities?

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Doug Erickson Doug Erickson

Santa Cruz Launchpad 2026

Santa Cruz Launchpad is an annual event that combines a student startup competition with a community career fair, all under one roof! This year’s event takes place at the Cocoanut Grove at the Santa Cruz Beach Boardwalk on Wednesday, May 13, 2026.

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Neil Erickson Neil Erickson

Joby Says U.S. Air Taxi Operations Could Begin in 2026 Under White House Program

Joby Aviation says it could begin early U.S. air taxi operations in 2026 under a White House-backed pilot program, marking one of its clearest steps yet toward commercial launch. For Santa Cruz, the announcement is another sign that one of the region’s most ambitious transportation companies is moving from testing and certification toward real-world service.

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Doug Erickson Doug Erickson

Recording: Sentient and Us

This timely webinar explores how AI is reshaping work, entrepreneurship, ethics, and human agency, while arguing that curiosity, critical thinking, and values will matter more than ever. Watch the recording for a thoughtful discussion.

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Doug Erickson Doug Erickson

The Case for Universities as Startup Incubators

As AI reshapes the job market, universities must do more than prepare students for employment. They should become incubators for entrepreneurship, teaching critical thinking, curiosity, ethics, and innovation so young people can build the future, not just enter it.

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Doug Erickson Doug Erickson

Mentors Needed for Launchpad 2026

Launchpad returns May 13, 2026 at the Santa Cruz Boardwalk, and student teams need mentors now. Share your expertise to sharpen pitches, validate ideas, and build confidence before the live competition and job fair.

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