INNOVATION NEWS

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Neil Erickson Neil Erickson

New Tech Returns With Fresh Ideas at River Row

Santa Cruz Works New Tech heads to River Row on June 4 for an evening of riverfront networking, local innovation, and fast-moving founder presentations. This month’s lineup features companies working across accessibility, AI-powered building insights, ocean intelligence, sustainable materials, and downtown river activation.

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Neil Erickson Neil Erickson

Breakfast at Future Motion: A Santa Cruz Works Company Spotlight

Join Santa Cruz Works on June 12 for breakfast, networking, and a behind-the-scenes look at Future Motion, the Santa Cruz company behind Onewheel. This Company Spotlight runs from 8:00–9:30am at Future Motion HQ, with free tickets for SCW members and $10 general admission.

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Neil Erickson Neil Erickson

From Surfline to Skyline: Flight Test Summit Comes to Santa Cruz

Santa Cruz will host an invitation-only Flight Test Summit on June 12 at Joby Aviation’s headquarters, bringing together flight test pilots, engineers, innovators, and local supporters. Interested attendees or sponsors can submit the interest form to be considered for an invitation.

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Neil Erickson Neil Erickson

Free EV Fleet Guidance Now Available for Santa Cruz County Small Businesses

PG&E’s free EV Advisory Services program helps eligible small businesses explore the transition to medium- and heavy-duty electric fleets. Through expert guidance on planning, equipment, charging, costs, and infrastructure, the program gives Santa Cruz County businesses a no-cost way to start electrifying without guesswork.

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Doug Erickson Doug Erickson

Santa Cruz Works 2026 Work Life Survey Results

Santa Cruz Works reached out to our community this year with a simple question: how are we doing, and how can we do better? Nearly 2000 people responded — longtime partners, newer members, newsletter subscribers, and engaged community members who haven't yet formalized their connection with us. Their answers were generous, candid, and full of ideas. Here's what we heard.

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Doug Erickson Doug Erickson

The KPI You're Probably Ignoring

Jonathan Lo's Keeping People Interested reframes marketing's core purpose: stop chasing attention and start earning it. His empathy-first framework helps founders move customers from awareness to advocacy — without ever feeling like they're being sold to.

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Doug Erickson Doug Erickson

The Air Taxi Wars: Two Stocks, One Throne

Two eVTOL rivals are racing to own urban air mobility. Joby leads with $24M in quarterly revenue; Archer trails at $1.6M. Both burn $400M+ per quarter chasing a market that doesn't yet exist at scale.

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Doug Erickson Doug Erickson

The High Schoolers Building an Actual Airplane (No, Really)

Twenty-two Pajaro Valley High School students are building a fully functional single-engine airplane from scratch — learning rivets, physics, and OSHA certification along the way. Hands-on aerospace education has officially landed in Watsonville.

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Alex Lund Alex Lund

Chaos, Black Holes, and Quantum Mechanics: A Free Public Lecture at UC Santa Cruz

UC Santa Cruz's Department of Physics invites the public to the Stanley Flatté Memorial Lecture, featuring Stanford professor Stephen Shenker. The talk, titled Chaos, Black Holes, and Quantum Mechanics, takes place at the 418 Project's Large Theater, with refreshments beginning at 5:00 PM and the lecture at 6:00 PM. Admission is free and open to all.

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