INNOVATION NEWS

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Cora: Unlocking "Invisible" Revenue

Cora is closing the "Friction Gap" by using AI to translate human signals - like hesitations and navigational loops - into immediate growth from existing site traffic. Cora will be presenting at Santa Cruz Works New Tech on April 1st.

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Teen Kitchen Project Keeps Santa Cruz Healthy

Since 2012, Teen Kitchen Project has taught teens to cook, then put those skills to work feeding seriously ill neighbors who can’t feed themselves. Their work keeps the Santa Cruz community healthy and fulfilled.

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The $50,000 Mistake Founders Make Before Their First Funding Round

The 2026 LIFT Summit will bring together leaders across industry, government, education, and community organizations to help move advanced air mobility from vision to real-world deployment. Taking place March 31–April 1 in Monterey, the event will focus on the partnerships, infrastructure, workforce, and policy needed to shape the future of low-altitude aviation.

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Stop the Leak: How Cora Is Turning Website Friction into Growth

Cora helps businesses identify the hidden friction points on their websites that cause visitors to drop off before converting. By pairing behavior data with production-ready code and impact tracking, the company aims to turn lost opportunities into measurable growth.

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Doug Erickson Doug Erickson

Santa Cruz Works New Tech April 1, 2026

Join Santa Cruz Works New Tech on April 1 at Chaminade for networking, live music, food, fast-paced startup presentations, and a rare appearance by Steve Jobs on the 50th anniversary of Apple Computer.

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Where Advanced Air Mobility Moves from Vision to Deployment: The 2026 LIFT Summit

The 2026 LIFT Summit will bring together leaders across industry, government, education, and community organizations to help move advanced air mobility from vision to real-world deployment. Taking place March 31–April 1 in Monterey, the event will focus on the partnerships, infrastructure, workforce, and policy needed to shape the future of low-altitude aviation.

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Doug Erickson Doug Erickson

Joby Lifts Off, and Santa Cruz Looks Up

Joby’s piloted electric flight across the Bay made the future feel real. With commercial service targeted for 2026, Santa Cruz can finally ask a thrilling question: could Joby’s hometown become one of the first vertiport cities?

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Doug Erickson Doug Erickson

Santa Cruz Launchpad 2026

Santa Cruz Launchpad is an annual event that combines a student startup competition with a community career fair, all under one roof! This year’s event takes place at the Cocoanut Grove at the Santa Cruz Beach Boardwalk on Wednesday, May 13, 2026.

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Neil Erickson Neil Erickson

Joby Says U.S. Air Taxi Operations Could Begin in 2026 Under White House Program

Joby Aviation says it could begin early U.S. air taxi operations in 2026 under a White House-backed pilot program, marking one of its clearest steps yet toward commercial launch. For Santa Cruz, the announcement is another sign that one of the region’s most ambitious transportation companies is moving from testing and certification toward real-world service.

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