Move over, Silicon Valley! Santa Cruz County is brewing a potent blend of innovation and inspiration, and its startup scene is ready to achieve new heights in 2024. From AI, biotech, healthcare, and robots these up-and-coming companies are poised to disrupt industries and possibly even change the world as we know it.

Yes, we will see inspiring progress from many of the companies list in past years, including: Ambient Photonics, Climatize, Cruz, Cruz Foam, Joby Aviation, OneWheel, FullPower, SapientX, Paystand, SupplyShift, and more. And the hits keep coming.

So buckle up, because we're about to introduce you to the hottest Santa Cruz County startups you need to keep your eye on in 2024.

Check out 2023’s top companies to watch or the list of Startups to Watch in 2022. Those lists include reader favorites like Climatize, Ambient Photonics, Cruz Foam, Joby and more!