Eight Santa Cruz Companies to Watch in 2023

With over 400 innovative tech startups in Santa Cruz County, it was difficult to narrow our spotlight to only 8. We looked at each company’s 2022 accomplishments, their growth projections for 2023, and how their solutions will build a better world. Each of these companies will present their 2023 vision at our New Tech on January 11, 2023. Seating is limited. Get your tickets now!

  • Ambient Photonics: Ambient has developed a first-of-its-kind low light energy harvesting photovoltaic (PV) technology that generates more than three times the power of conventional indoor PV technologies from a broader spectrum of indoor and outdoor ambient light.

  • Climatize: Climatize provides investments in climate projects that potentially support underrepresented communities from as little as $5.

  • Cruz Foam: Backed by star investors like Leonardo Dicaprio and Ashton Kutcher, Cruz Foam is a sustainable packaging company that aims to replace single-use plastic with solutions made from natural materials that would otherwise go to waste.

  • Innovation Within: Innovation Within's Discovery Platform™ is designed to help entrepreneurs create groundbreaking, viral products based on qualitative research and the scientific method.

  • Joby Aviation: Joby is developing an electric vertical takeoff and landing aircraft (eVTOL) that has partnerships with NASA, Toyota, U.S. Airforce, Intel, Uber, and has achieved the Part 135 Air Carrier Certificate, which allows Joby to operate a commercial air taxi service.

  • Parallel Flight Technologies: Parallel Flight provides heavy lift and long-range beyond visual line of sight (BVLOS) applications across multiple industrial logistics.

  • Paystand: Paystand uses blockchain and cloud technology to create a more open financial system, starting with B2B payments.

  • Zero Motorcycles: Zero produces high-performance electric motorcycles that are lightweight, efficient, fast off the line and fun to ride. Each motorcycle is optimized from the ground up to leverage the revolutionary Z-Force® electric powertrain and uses a specially designed rigid, aircraft-grade aluminum frame to minimize weight.