Google is reshaping Search around AI-generated answers, changing how users discover websites and how businesses measure online visibility. As more research happens directly within search results, companies will need clear, detailed content that AI systems can understand, reference and recommend.

Six months after Santa Cruz Works first introduced BrandCapsule, the AI discovery company has launched, signed paying customers across both B2B and B2C, and is proving out a thesis that’s only gotten more urgent: AI doesn’t just help buyers find brands anymore — it decides which ones they see.

BrandCapsule opened its doors this week with a new category — AI Discovery Intelligence — built on the belief that the best brand should win, not the biggest budget.

We had a sold out event on March 4 with rapid-fire demos from Innovation Within, BrandCapsule, Radi8, Activity Ally, and The Host Mindset. Sponsored by Comcast Business and Wynn Capital.

Join Santa Cruz Works New Tech for networking at 6:00 pm with live music, food, drinks, and real conversation. At 7:00 pm, catch rapid-fire startup demos from Innovation Within, BrandCapsule, Radi8, Activity Ally, and The Host Mindset. Sponsored by Comcast Business and Wynn Capital.