INNOVATION NEWS
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BrandCapsule Goes Live — and the Revenue Is Already Coming In
Six months after Santa Cruz Works first introduced BrandCapsule, the AI discovery company has launched, signed paying customers across both B2B and B2C, and is proving out a thesis that’s only gotten more urgent: AI doesn’t just help buyers find brands anymore — it decides which ones they see.
The Santa Cruz Founder Betting Everything on a Simple Idea: Brands Should Win on Merit, Not Marketing Budget
BrandCapsule opened its doors this week with a new category — AI Discovery Intelligence — built on the belief that the best brand should win, not the biggest budget.
Santa Cruz Works New Tech March 4, 2026 Videos
We had a sold out event on March 4 with rapid-fire demos from Innovation Within, BrandCapsule, Radi8, Activity Ally, and The Host Mindset. Sponsored by Comcast Business and Wynn Capital.
Santa Cruz Works New Tech Returns March 4, 2026
Join Santa Cruz Works New Tech for networking at 6:00 pm with live music, food, drinks, and real conversation. At 7:00 pm, catch rapid-fire startup demos from Innovation Within, BrandCapsule, Radi8, Activity Ally, and The Host Mindset. Sponsored by Comcast Business and Wynn Capital.