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Your New Marketing Copilot: MySidecar Lands at Our Summer Rooftop Mixer
MySidecar is an AI-powered marketing platform that helps lean teams go from strategy to execution fast. Meet co-founder Jonathan Lo at the Summer Rooftop Mixer on June 4 and see it in action.
Demographics are Dead
Jonathan Lo's presentation highlighted how Overstock achieved 12 consecutive quarters of positive EBITDA by mastering customer segmentation. By understanding specific customer needs and behaviors, they personalized marketing, boosting engagement and loyalty. Lo emphasized empathy and data as key drivers for long-term business success.