For the last New Tech before the summer break, we return to River Row with a slew of great companies and a new program format. We talked and surveyed many of those who attended the June New Tech. And we heard you. Reduce the admission price: DONE. You loved the River Row venue - a combination of outside and inside activities.  And the proximity to the San Lorenzo River!  And you have asked for more time to network.

Jonathan Lo's Keeping People Interested reframes marketing's core purpose: stop chasing attention and start earning it. His empathy-first framework helps founders move customers from awareness to advocacy — without ever feeling like they're being sold to.

MySidecar is an AI-powered marketing platform that helps lean teams go from strategy to execution fast. Meet co-founder Jonathan Lo at the Summer Rooftop Mixer on June 4 and see it in action.

Jonathan Lo's presentation highlighted how Overstock achieved 12 consecutive quarters of positive EBITDA by mastering customer segmentation. By understanding specific customer needs and behaviors, they personalized marketing, boosting engagement and loyalty. Lo emphasized empathy and data as key drivers for long-term business success.