News Highlights
We don’t only report the news, we make the news. Our news highlights and archive here.
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Everything I Know About Creating Buzz, I Learned From Taylor Swift
If you’re a startup, everything’s a hack. You figure out shortcuts to develop your product. You use validation hacking to figure out whether customers want it. And you turn to growth hacking to grow it.
Santa Cruz Native Michael Sikand Shares Story Behind Our Future Media's Acquisition by Morning Brew
In January 2023, Morning Brew announced the acquisition of Our Future Media, Inc. Late February, Santa Cruz Works caught up with Santa Cruzian Michael Sikand, co-founder of Our Future Media, Inc. to get the scoop.
Netflix Co-Founder Helps Direct Startups Amid Tech Turmoil
Longtime Netflix CEO Reed Hastings is renowned for building a video streaming service that has transformed entertainment, but it probably wouldn’t have happened if not for his friendship with serial entrepreneur Marc Randolph.
Santa Cruz Works Fireside Chat with Marc Randolph
On October 2, Marc Randolph (1st CEO of Netflix) came to our Santa Cruz Works New Tech: The Impossible Possible event to talk about his new book - That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea. This fireside chat was hosted by Drew Myer from Amazon.
That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea
In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.