Imagine if a newly launched app was like one of those super contagious viruses in movies. It's sneezing out millions of users every day. This isn't some sick plot of a sci-fi horror, it's actually the tale of a new app called Threads.

In a move signaling fierce competition in the social media realm, Meta, the parent company of Facebook, unveiled its latest app, Threads, on Wednesday, positioning it as a direct adversary to Twitter.