This timely webinar explores how AI is reshaping work, entrepreneurship, ethics, and human agency, while arguing that curiosity, critical thinking, and values will matter more than ever. Watch the recording for a thoughtful discussion.

Join Santa Cruz Works March 6, 2026 for a free, fast-paced webinar with world-renowned author Tony J. Hughes (Sentient) and moderator Craig Vachon. Explore how AI is reshaping humanity, agency, and responsibility. Bring questions.

Tony J. Hughes’s Sentient – Meet Your Maker arrives at a moment when society is collectively renegotiating its relationship with artificial intelligence. The book is a speculative psychological thriller, but to treat it as merely fiction would miss its deeper contribution.

Tony Hughes has a new book out for companies who are wrestling with adding tech to their sales engines. This is the best sales book of 2020-21.

Did you miss one of our best webinars in 2020? Fear not. We recorded it. Learn how to make lifelong customers without selling.