Santa Cruz Works News — Updates on Events, Community Stories & Local Innovation

INNOVATION NEWS

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NOTE: Our blogs are typically “assisted by AI”. We use AI to assist us in research and style.

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Malina Long 1/25/23 Malina Long 1/25/23

GetVirtual Launches New Website

GetVirtual, the program connects college students with digital skill set to help local Santa Cruz businesses, has gotten a revamp.

Doug Erickson 11/28/22 Doug Erickson 11/28/22

New GetVirtual Coursera Course

The GetVirtual team, in partnership with UCSC's Crown College and Online Educated, is excited to launch of the new Coursera Course GetVirtual: How To Launch Your Online Business.

Malina Long 6/23/22 Malina Long 6/23/22

Get Virtual Helps 150 Businesses Increase Digital Footprint and Online Services

Get Virtual has supported 150 businesses in increasing their digital footprint while also providing students with valuable work experience.

Doug Erickson 7/22/20 Doug Erickson 7/22/20

GetVirtual Progress Report: 97 Businesses

GetVirtual was formed in April 2020 to help local businesses impacted by Shelter-in-Place. Here is an update on their many accomplishments.

Guest User 5/20/20 Guest User 5/20/20

Taking care of business - GetVirtual

UC Santa Cruz–based nonprofit enlists student interns to help small businesses weather the COVID-19 lockdown by advising them in making the pivot from analog to digital during economic downturn

September 10, 2026

SCWorks New Tech Photos

Thank you to River Row for allowing us to host our New Tech event at their space, and to the six presenters who shared what they're building right here in Santa Cruz! View the photos.

The Ducks of Santa Cruz

A Dutch database, an Amazon acquisition, and a surf town's most improbable export: how Looker's alumni quietly built the strange, tangled, occasionally hilarious family tree behind DuckDB and MotherDuck.

Investment Advice in Troubling Times

Thomas Wynn from Wynn Capital Management, gives his investing advice during a time of uncertainty and all time highs in the markets.

Paystand Rolls Out AI Agents to Automate Finance Teams' Busywork

Santa Cruz-based Paystand launches AI agents that take on accounts receivable, spend management, and reporting for finance teams.

Joby Aviation Kicks Off Texas Flight Campaign as Autonomous Aircraft Crosses the Country

Joby Aviation is running two demonstrations at once this week: electric air taxi flights across Dallas-Fort Worth and a coast-to-coast tour of its autonomous J208 cargo aircraft.

September 9, 2026

Betting Big on AI: Lessons from Omni's 10x Scale-Up

How a scrappy team of ex-Lookers turned Santa Cruz roots into a $1.5B AI-powered data company, and what they learned along the way.

A Different Pace in the Santa Cruz Mountains

Reggiardo Ranch invites Santa Cruz’s tech community to trade constant connection for redwoods, good food, and a slower pace.

September 8, 2026

Santa Cruz HardTech Launches to Support the County's Physical Builders

A new SBDC-backed initiative, Santa Cruz HardTech, is organizing the county's hardware, robotics, biotech, and clean energy founders — offering free advising, capital guidance, and a monthly meetup at Idea Fab Labs.

Westly Prize Now Accepting Applications for 2027

The Westly Prize is an annual award from the Westly Foundation for young social innovators in CA that gives out up to $145,000 total, including three $40,000 Grand Prizes, as unrestricted funding to early-stage founders tackling social challenges in areas like AI, education, health, environment, and youth development.