Even in 1998, a few months after we launched the site, there wasn’t really much to automate. Our first warehouse was an old walk-in safe that happened to come with our first office in Scotts Valley. And with less than a thousand DVD titles available, and a busy day consisting of twenty to thirty shipments, it wasn’t too hard to stay organized.

If you or anyone you know has ever dreamt of “making it big” as a successful musician, then you’re well aware of the trials and tribulations artists face when building their music careers. From navigating shady industry types who promise the world to signing bad record deals, the path to success can be ridden with landmines.  

When Jacob Martinez was a kid in school, his family moved from Los Angeles, California to Dallas, Texas. Real estate was a lot cheaper in Dallas, so they were able to move into a well-off neighborhood, where young people had support and opportunities like Jacob had never imagined.

Ted Holladay, who has run the design and branding firm Studio Holladay in Santa Cruz for more than a decade, has a number of highly developed skills that all get put to use in his work.

Our new logo marks a significant change in our company evolution and is the result of a comprehensive exploration of our brand. It gave us an opportunity to look deeply at who we are, what we stand for, and where we’re headed as a company.

Pat Reilly, patent attorney and founder of IP Society, took an interesting path through a couple of careers and many countries before launching his private practice in Santa Cruz 20 years ago.

Back in the winter, Cruzio Internet connected Berdels to their lightning-fast, fiber-optic network.

Jane Technologies, Inc. announced $21M in Series B funding. Santa Cruz Works talked with Founder and Chief Executive Officer, Socrates Rosenfeld. Jane provides an online cannabis marketplace. Full details at: PRNewswire. SCW caught Socrates just before he boarded a flight to his next business meeting.  

Jane Technologies, Inc., a retail software company that created the first and largest online cannabis marketplace, has announced it has secured $21 million in Series B funding, one of the largest capital raises by a cannabis technology platform.

Check out the story behind the app made at CruzHacks for O'Neill Sea Odyssey to find an easier way for the students to collect data from what they see on the trip and add it to the website. Watch the video below.

Pint is insanely fun and intuitive and with an understanding of the basics, anyone can get going in minutes. Learning to Onewheel is not hard, the board does most of the work for you.

Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education.

In the age of big data, visualization is one of the most powerful tools in your arsenal as an analyst or data enthusiast. It can so drastically affect the way we interpret and understand information that it may seem like magic; when, in fact, it works so well because of the way the brain processes large amounts of information.

Crowd Academy has over 1,300 registered “Cadets” from over 88 countries and celebrates its first cohort of graduates, referred to as “The Digital Disruptors,” for their entrepreneurial spirit and determination.

In August 2011, Lloyd Tabb started writing the first few lines of code for what would eventually become Looker. His co-founder Ben Porterfield joined a few months later to help build out the product.

Santa Cruz County Chamber of Commerce (“SCCC”) and Santa Cruz Works (“SCW”) announced today the formation of a strategic partnership. The objectives include connecting local businesses with skilled job seekers, promotion of local products and services, and a unified voice on key local city issues.  

The Santa Cruz tech scene is growing, attracting more talent from outside the area and giving residents more job opportunities on this side of the hill. It’s an exciting time for our county, but there are, of course, challenges that come with this growth spurt

Payments-as-a-Service leader adds former Tipalti senior executive to spearhead sales and drive another year of explosive growth.

Appdome is totally changing how developrs and non-developers add services to mobile apps. Appdome allows mobile app developers and mobility professionals to add any mobile service to any Android and iOS app in seconds withou having to code a thing.