News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Doug Erickson Doug Erickson

The Human Genome Is—Finally!—Complete

The Genomics Institute is leading the way in filling the holes left in the first draft of the human genetic code. In total, about 8 percent of the more than 3-billion-base-pairs in the human genome has remained unsequenced in the two decades since that first draft.

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Doug Erickson Doug Erickson

Recording: Discovery with the Innovation Within platform

On July 29, Santa Cruz Works will conduct a 30-minute lunch clinic with James O’Connor about the Discovery Platform. The first 15 minutes will cover the platform’s features and benefits. The remaining time will be open to attendee discussion. This event is ideal for startups, entrepreneurs, product managers, product marketeers, and any company interested in how to gain market validation to pre-launch product and services.

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Doug Erickson Doug Erickson

Local Surf Kayak Pro Building a National Project

If you have ever been to a national surf kayak contest at Steamers Lane, you likely saw local Ed Martinez shredding the biggest waves of the day. But that is not all he does. Enter main stage: New Fiber Project (“NFP”).

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Matthew Swinnerton Matthew Swinnerton

Taking on the Giants in the Beverage Industry

The How Did We Get Here Podcast? episode #17 with guest Aaron Hinde, founder of the LIFEAID Beverage Company. Hear why he left his chiropractic patrice and started LIFEAID Beverage Company.

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Matthew Swinnerton Matthew Swinnerton

Joby Partners with JetBlue and Signature

Joby Aviation, JetBlue Airways and Signature Flight Support announce a new pathway toward net zero aviation emissions through the utilization of electric and hydrogen credits.

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Matthew Swinnerton Matthew Swinnerton

The New Zero Motorcycle FXE

The FXE is both breathtaking in its profile as it is record-breaking in its performance. Such a combination of style and technology creates an experience that has never been seen in motorcycling.

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Matthew Swinnerton Matthew Swinnerton

Build a Mars Settlement with Your Friends

Many of us wonder what happened to Keri Waters (president of Santa Cruz Works 2018-19) after Residio acquired her Santa Cruz-based company Buoy. Some even thought she left the planet. Well, there might be some truth to that.

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Doug Erickson Doug Erickson

Dog Days of Summer Without New Tech

Our first in-person New Tech event will be on September 1 with our proven format: 1 hour of food, booze, networking and live music, followed by 1 hour of exciting presentations from tech companies.

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Doug Erickson Doug Erickson

Tech-Powered Sales: Get it Now!

Tony Hughes has a new book out for companies who are wrestling with adding tech to their sales engines. This is the best sales book of 2020-21.

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