INNOVATION NEWS
We don’t only report the news, we make the news. Check out our news highlights and archive here.
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The Hardest Problem in Sales Was Never the Product. It's the Person.
Amotions AI founder and CEO Pianpian Xu Guthrie — a Yale-trained sociologist turned product leader — brings her emotionally intelligent sales teammate to Santa Cruz Works New Tech on July 1.
SmartBrowse Wants to Close Your 14 Shopping Tabs (All of Them. Yes, That One Too.)
Born at CruzHacks, SmartBrowse is an AI shopping agent that does the tab-hoarding, Reddit-spelunking, price-checking grind for you — then shows its work in a transparent dashboard. See them live at New Tech on July 1.
New Tech Comes Home to the River
Santa Cruz Works brought its June New Tech gathering to River Row — a new riverfront venue beside the San Lorenzo — and debuted an expo-style format that let founders, engineers, and community members actually talk to each other. Seven companies showed what innovation looks like when it grows from this place.
New Tech Returns With Fresh Ideas at River Row
Santa Cruz Works New Tech heads to River Row on June 4 for an evening of riverfront networking, local innovation, and fast-moving founder presentations. This month’s lineup features companies working across accessibility, AI-powered building insights, ocean intelligence, sustainable materials, and downtown river activation.
Santa Cruz New Tech Lights Up the Rooftop at Anton Pacific
Santa Cruz New Tech hit the Anton Pacific rooftop on May 6 with 130+ attendees, perfect weather, Pleasure Pizza, Cruz Control live, and five sharp presentations from BOARD, Jane Technologies, Light Links, Sonde, and Afterglo. Thanks to sponsors Comcast Business, Greater Zurich Group, and Anton Pacific.
Santa Cruz Works Rooftop New Tech is BACK!
Santa Cruz Works New Tech Meetup returns May 6 to the rooftop at Anton Pacific — stunning views, food & drinks, and six founder presentations from some of the most exciting startups in tech. Don't miss it.
A Picture Is Worth a Thousand Words — Board Wants to Make Sure It's the Right Picture
Board makes photo editing as simple as tapping what you don't want — and watching it disappear. Ex-Apple, ex-Google co-founder Vojta Jina brings big-tech polish to a tool anyone can master in seconds.
Santa Cruz Works New Tech April 1, 2026 Recordings
The April 1st Santa Cruz Works New Tech meetup delivered an unforgettable evening. Six remarkable teams tackled some of today's most pressing challenges — from AI-powered crime prevention and conversion optimization to Parkinson's therapy, organoid research automation, a needle-free brain-computer interface, and a fascinating neuroscience talk fresh from UCSC Grad Slam. Local innovation at its finest, and every presentation was worth the wait. Watch all six recordings!
Santa Cruz Works New Tech April 1, 2026
Join Santa Cruz Works New Tech on April 1 at Chaminade for networking, live music, food, fast-paced startup presentations, and a rare appearance by Steve Jobs on the 50th anniversary of Apple Computer.
Santa Cruz Works New Tech March 4, 2026 Videos
We had a sold out event on March 4 with rapid-fire demos from Innovation Within, BrandCapsule, Radi8, Activity Ally, and The Host Mindset. Sponsored by Comcast Business and Wynn Capital.
Santa Cruz Works New Tech Returns March 4, 2026
Join Santa Cruz Works New Tech for networking at 6:00 pm with live music, food, drinks, and real conversation. At 7:00 pm, catch rapid-fire startup demos from Innovation Within, BrandCapsule, Radi8, Activity Ally, and The Host Mindset. Sponsored by Comcast Business and Wynn Capital.
Beaches, Books, Budgets, Bots | April New Tech Recap
Beaches, Books, Budgets, and Bots brought together innovators, thought leaders, and entrepreneurs for an unforgettable evening of insight, tech demos, and dynamic discussion. From political impacts on education and climate to cutting-edge AI startups, the event sparked ideas, collaboration, and meaningful connections at the beautiful Chaminade Spa & Resort.
Beaches, Books, Budgets, Bots – A Must-Attend Event on April 2!
Join us on April 2 at the stunning Chaminade Spa & Resort for an evening of cutting-edge insights, dynamic discussion, and top-tier networking at Beaches, Books, Budgets, and Bots. This exclusive event brings together leading innovators and thought leaders to examine how political instability is shaping our communities and the world at large.
April 2023 New Tech Photos
We had a packed house at last night’s April New Tech! Check out the photos!
Housing Update at SCWorks New Tech
Rents and mortgages at all time highs. Our monthly New Tech event will kick off with presentations about housing progress and the challenges ahead for Santa Cruz County.
Next Level: Santa Cruz Works New Tech April 5, 2023
We are taking it to the next level at our monthly New Tech. Check it out, and grab your seat!
SCWorks New Tech: Birthing to Data
We are very excited to announce our second New Tech event of the year. We have a stellar line up of companies ranging from women’s health to new financial management apps and much more.
Chorestop: a New Virtual Service for Every Chore
ChoreStop is a live streaming professional platform to help users for whatever they need combined with comparison shopping & much much more. Problem solving or planning has never been easier with one of our pros.
Californian Skydio Flying High into the Drone Market
Skydio, the Redwood City, CA startup, is flying high with the Skydio’s X2 drones along with an $100 million in Series C funding. Skydio will present on November 4 at the SCWorks New Tech.

