A Picture Is Worth a Thousand Words — Board Wants to Make Sure It's the Right Picture
Top: Before, Bottom: After
We've all been there. You finally get the perfect shot — golden hour at the beach, a milestone moment, a product photo you're proud of — and there's a stranger in the background ruining it. Or worse, you need to clean up a dozen real estate listing photos before a deadline and Photoshop feels like trying to fly a fighter jet just to swat a fly.
That's the problem Vojta Jina set out to solve with Board, the Santa Cruz-born image editing startup he'll be presenting at Santa Cruz Works New Tech on May 6.
Vojta comes with serious credentials. A veteran of both Apple and Google, he brings big-tech engineering sensibility to a genuinely everyday frustration. And as a Seabright resident and self-described "wanna be surfer," he's not building for Silicon Valley power users — he's building for the rest of us.
The insight behind Board is deceptively simple: images are one of the most powerful ways we communicate, whether we're trying to sell something, preserve a memory, or just share a moment. But the tools we have are broken at both ends. Photoshop is a professional instrument that demands years to master. And AI-powered editors, while impressive in demos, have a maddening tendency to produce results that don't quite match what you actually had in mind.
Board's answer is an interface that feels less like software and more like handling objects in the physical world. See someone who photobombed your selfie? Tap to select them. Tap to remove. Done. The AI does the reconstruction — filling in the background naturally — while you stay in control of what gets removed and why.
It's a product philosophy that trusts the user's intention rather than trying to guess it, and it shows in the results. Board has already processed over 10,000 edits for nearly 3,000 users, earning a 4.7 rating on Product Hunt. Edits take under three seconds, run entirely in the browser, and start with five free credits — no subscription required.
If Vojta's presentation at New Tech is anything like the product itself, it'll be fast, clear, and exactly what you were hoping for.
Santa Cruz Works New Tech | May 6 | [Register here]