Force4 capped 2025 with major wins in AI, cybersecurity, infrastructure, and GEO search, elevating clients and strengthening Santa Cruz’s innovation ecosystem while positioning itself for even greater impact in 2026.

On July 29, Santa Cruz Works hosted a powerful session led by Peggy Tierney Galvin, Chief Strategy Officer at Force4, unveiling one of the most urgent shifts in digital marketing: the rise of Generative Engine Optimization (GEO). For attendees seeking to stay ahead of the curve, Galvin’s message was clear—search as we’ve known it is dying, and AI-driven discovery is taking its place.

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