As we head into the final stretch of 2025, it’s impossible not to appreciate just how much Force4 has accomplished this year. Their momentum has been unmistakable across AI, cybersecurity, enterprise infrastructure, and the ever-evolving world of GEO search visibility. For Santa Cruz Works, having Force4 right here in Santa Cruz isn’t just a point of pride. It’s a strategic advantage for our entire ecosystem.

This quarter in particular has showcased Force4 at their best. Q4 brought a surge in AI-driven narratives as companies across cybersecurity, infrastructure, and enterprise software looked to sharpen their messaging and define their place in a rapidly shifting landscape. Force4 met that urgency head-on. From category creation and foundational positioning to deep-dive thought leadership and analyst engagement, their work helped clients carve out clarity at a moment when clear thinking is rare.

That precision translated into real growth. Over the past few months, Force4 expanded relationships with companies operating in some of the most complex and high-stakes technology domains: AI infrastructure, machine identity, secure supply chain, automation, and more. Their ability to convert difficult technical concepts into compelling, digestible stories continues to set them apart and make them invaluable to founders and enterprise leaders alike.

One of the most meaningful shifts this year has been the rise of GEO as a core strategic priority. What once started as curiosity has now become fundamental to go-to-market and brand planning. In Q4, Force4 rolled out expanded GEO audits that give companies a clear, data-driven understanding of how they appear in AI-generated search results, where the gaps are, and how to strengthen influence across critical categories. It’s a capability few firms even understand, let alone deliver at this level.

The results speak for themselves: national coverage, analyst praise, high-growth clients, and a growing reputation as one of the most forward-thinking communications firms in the country.

Santa Cruz is lucky to have Force4 in our backyard. Their work strengthens not just their clients, but the innovation fabric of our entire region. As they look ahead to 2026, we’re excited to support and celebrate everything they continue to build.

Here’s to an extraordinary year, and to even greater impact ahead!

Force4 Closes Out a Remarkable Year

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