INNOVATION NEWS

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Stop the Leak: How Cora Is Turning Website Friction into Growth

Cora helps businesses identify the hidden friction points on their websites that cause visitors to drop off before converting. By pairing behavior data with production-ready code and impact tracking, the company aims to turn lost opportunities into measurable growth.

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Doug Erickson Doug Erickson

Force4 Closes Out a Remarkable Year

Force4 capped 2025 with major wins in AI, cybersecurity, infrastructure, and GEO search, elevating clients and strengthening Santa Cruz’s innovation ecosystem while positioning itself for even greater impact in 2026.

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