Stop the Leak: How Cora Is Turning Website Friction into Growth
Stop the Leak: How Cora Is Turning Website Friction into Growth
Most websites are quietly losing money. Every time a visitor lands on a page, hits a snag, and leaves without completing a purchase or filling out a form, a business loses a lead that likely cost money to acquire. The core of the problem is that most businesses never actually know why the visitor left, where they got stuck, or what to do to fix it.
Cora calls this the “friction gap”. Finding it - and fixing it - is what the platform does.
Beyond the "Why and Where": Providing the "How"
Other analytics tools can tell you what’s not working. Cora tells you what to do about it, and then hands you the code to implement the fix. The platform monitors user behavior across your site, tracking where visitors hover, stall, or abandon a conversion funnel - whether that’s a checkout, a newsletter signup, a contact form, or any other CTA. From there, it operates on a simple, high-cadence cycle:
Bi-Weekly Solution Reports: Every two weeks, Cora delivers a data-driven report with production-ready code to address the specific friction points it has identified.
KPI Impact Tracking: On the alternating weeks, clients receive an impact report showing exactly how the implementation moved the needle on real-world metrics.
“We don’t just find the leaks. We hand you the plug, and then prove it’s holding water”
— Beth Kukla, Co-Founder & COO
The Santa Cruz Connection
While Cora operates as a distributed team - co-founders Eric Schneider and Lawrence Korchnak are based in Denver and D.C. - but its operational center of gravity is Santa Cruz, where Beth runs the day-to-day as COO.
She’s been a part of the local tech ecosystem for over 20 years, though the move wasn’t exactly strategic. She originally planned a two-month visit, sold everything in her apartment two weeks before the trip, and never looked back. That all-in instinct has defined her career: Business Analyst at Newman’s Own Organics, VP of Operations at Makey Makey, COO of edtech platform Patchr, and Founder of Ceridwen Business Solutions, a strategy and efficiency consultancy for startups and small businesses. She knows what it takes to build, and what it costs not to.
What’s Next for Cora
The goal is simple: help any business with a web presence stop guessing and start converting.
Beth will be presenting at an upcoming Santa Cruz Works Tech event, diving into the AI behind Cora and the future of website optimization. If your website isn’t bringing the conversions you need it to, she'd love to talk.
Learn more: getcora.io
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