News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Doug Erickson Doug Erickson

Santa Cruz Works Supercharges the Board

Today Santa Cruz Works announces two new board members and a set of new officers charged with making it faster and easier for local businesses and talent to connect with the tech community. Since merging with the Santa Cruz New Tech Meetup in July, Santa Cruz Works now…

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Matthew Swinnerton Matthew Swinnerton

Why We Kept the Original Netflix DVDs in a Safe (In Scotts Valley)

Even in 1998, a few months after we launched the site, there wasn’t really much to automate. Our first warehouse was an old walk-in safe that happened to come with our first office in Scotts Valley. And with less than a thousand DVD titles available, and a busy day consisting of twenty to thirty shipments, it wasn’t too hard to stay organized.

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Matthew Swinnerton Matthew Swinnerton

Supporting Every Musician’s Bottom Line

If you or anyone you know has ever dreamt of “making it big” as a successful musician, then you’re well aware of the trials and tribulations artists face when building their music careers. From navigating shady industry types who promise the world to signing bad record deals, the path to success can be ridden with landmines.  

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Matthew Swinnerton Matthew Swinnerton

Jacob Martinez: How Digital NEST Helps Youth Take Flight

When Jacob Martinez was a kid in school, his family moved from Los Angeles, California to Dallas, Texas. Real estate was a lot cheaper in Dallas, so they were able to move into a well-off neighborhood, where young people had support and opportunities like Jacob had never imagined.

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Matthew Swinnerton Matthew Swinnerton

Designing, Branding, and Creating Community

Ted Holladay, who has run the design and branding firm Studio Holladay in Santa Cruz for more than a decade, has a number of highly developed skills that all get put to use in his work.

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Matthew Swinnerton Matthew Swinnerton

Building #OpenIndustry: The Story Behind Paystand’s New Logo

Our new logo marks a significant change in our company evolution and is the result of a comprehensive exploration of our brand. It gave us an opportunity to look deeply at who we are, what we stand for, and where we’re headed as a company.

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Matthew Swinnerton Matthew Swinnerton

Intellectual Property: The Fuel of Creativity

Pat Reilly, patent attorney and founder of IP Society, took an interesting path through a couple of careers and many countries before launching his private practice in Santa Cruz 20 years ago.

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Matthew Swinnerton Matthew Swinnerton

Berdels + Santa Cruz Fiber

Back in the winter, Cruzio Internet connected Berdels to their lightning-fast, fiber-optic network.

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Doug Erickson Doug Erickson

Another Win for the Santa Cruz Tech Community

Jane Technologies, Inc. announced $21M in Series B funding. Santa Cruz Works talked with Founder and Chief Executive Officer, Socrates Rosenfeld. Jane provides an online cannabis marketplace. Full details at: PRNewswire. SCW caught Socrates just before he boarded a flight to his next business meeting.  

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Matthew Swinnerton Matthew Swinnerton

O'Neill Sea Odyssey + CruzHacks

Check out the story behind the app made at CruzHacks for O'Neill Sea Odyssey to find an easier way for the students to collect data from what they see on the trip and add it to the website. Watch the video below.

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Matthew Swinnerton Matthew Swinnerton

How To Ride The New Onewheel Pint

Pint is insanely fun and intuitive and with an understanding of the basics, anyone can get going in minutes. Learning to Onewheel is not hard, the board does most of the work for you.

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Matthew Swinnerton Matthew Swinnerton

Why a Visualization is Worth a Thousand Data Points

In the age of big data, visualization is one of the most powerful tools in your arsenal as an analyst or data enthusiast. It can so drastically affect the way we interpret and understand information that it may seem like magic; when, in fact, it works so well because of the way the brain processes large amounts of information.

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