Are your marketing efforts yielding poor results? Are your tactical efforts grounded in strategy? Cassie Blom has some good advice for you.

Archer Aviation Inc. today announced it has now completed the final assembly of its first Midnight aircraft.

10 startups have been selected to participate in Santa Cruz Accelerates 5th cohort. Could these be the next unicorns?

After working for Santa Cruz County Bank for 25 years, William J. Hansen plans to retire.

Hold onto your hats, folks, because ChatGPT-5 is about to blow your mind. According to experts, the new iteration of the world's most popular artificial intelligence is set to revolutionize our world in ways we can barely imagine.

The 14th annual Startup Challenge Monterey Bay winners have been announced, with Friendly Robots taking the Grand Prize in the Venture Division and RedRider and Sweet Prairie Haskap being named runners-up.

Climatize announced some big news on May 9. Their app is live!

If you are a hardtech startup with a focus on sustainability and circularity, the Heritage Group Accelerator can help you connect with pilot opportunities, gain funding and network with industry professionals.

UC Santa Cruz leads breakthrough with human pangenome, revolutionizing targeted healthcare and genomic studies.

Founder and CEO of Joby Aviation, JoeBen Bevirt, met a very special guest at the opening of the Whittle Lab in Cambridge, UK.

The May 31 CEO Works Workshop & Luncheon has been assimilated by A.I. , and renamed “A.I. Works”. Our overlords are three renowned speakers who will share their knowledge of the latest Artificial Intelligence (AI) tools for businesses.

In this Authority Magazine article, Alexandra Navarro, the Chief of Staff at Santa Cruz & Silicon Valley unicorn at Paystand, discusses the impact of their technology on the finance industry.

The largest job fair in Santa Cruz is back! If you are an employer trying to hire or are currently building your hiring pipeline, this is the one event you won’t want to miss.

Richard (Ed) Green, professor of biomolecular engineering, has been selected to serve as the next director of the California Institute of Quantitative Biosciences at UC Santa Cruz.

The Federal Aviation Administration released an updated blueprint for airspace and procedure changes to accommodate future air taxis and other Advanced Air Mobility (AAM) operations.

At Google, Lloyd continues to pursue his passion for data, and love of programming languages through his current project, Malloy.

Parallel Flight Technologies announces a new division to deliver best-in-class services and low-cost solutions to historically underserved end users.

Paystand’s CEO has been selected as EY Entrepreneur of the Year 2023 finalist.

Tesla shareholder Baillie Gifford is set to invest $180 million in Joby Aviation. This announcement comes on the heels of Joby Aviation securing a $55 million contract extension to provide up to nine air taxis to the U.S. Air Force.

Got domain knowledge and mentoring skills? Sign up to help a student team win fame, fortune, and glory at Santa Cruz Launchpad 2023.