Leadership teams and owners of small to midsize businesses frequently encounter four major obstacles that hinder their progress.

Teens! Ready to join the workforce, but not sure where to start? Register now for the Downtown Association of Santa Cruz Teen Job Trainin

The Right Livelihood Center at the University of California Santa Cruz is pleased to announce the upcoming five-day Right Livelihood International Conference from April 23-27, 2024. This conference will host Right Livelihood Laureates, students, and activists from across the world to participate in a series of events to exchange knowledge and strategize solutions.

Join our "SUPER" New Tech Meetup, sponsored by Horizon3.ai, featuring groundbreaking innovations from Supernormal, Frans Lanting, Ethical Resolve, and more. Experience visionary tech, ethical insights, and art at the iconic Kuumbwa Jazz Center. Secure your spot for an unforgettable evening!

Join us the for Small Business Office Hours, and speak with city representatives about your business needs.

New rankings from the Wall Street Journal and the Burning Glass Institute place UC Santa Cruz as the number 12 school for high-paying tech salaries.

The Warriors Community Foundation, honored the Impact Warrior Award to Jacob Martinez, CEO and Founder of Digital NEST.

Santa Cruz Works is diving into the co-working space! Check out the unbelievably beautiful rooms and learn more about the space.

Take a break, sit back, and watch “Shape of Hope”- a short, 18 min. documentary by The Outside Collective that explores a more sustainable alternative for crafting surfboards and snowboards.

The Boeing Company & IKEA announced a strategic partnership aimed to ease the growing concerns about manufacturing & assembly defects in their 737MAX Program.

Digital NEST introduces eco-friendly office pods in sequoias, inspired by a dream of founder Jacob Martinez. These sustainable workspaces blend business with nature, offering views of redwoods and Monterey Bay while minimizing carbon footprints.

Revolutionizing surfing: SwellCycle's AI-powered 3D printed board positions you for the perfect wave, outsmarting others with skill and strategy.

Joby Aviation announces a breakthrough in temporal mechanics, offering the first-ever time travel tours on their electric air taxis. Customers can now book flights to witness historical events or even visit their younger selves, with a strict no interference policy to prevent temporal paradoxes.

SpaceX and Jane Technologies announced an ambitious joint venture to launch the first cannabis dispensary in space, catering to future Mars colonies. The mission, is dubbed "High Frontier.”

Santa Cruz Climate Coffee is a casual meetup ahead of Earth Week focused on cultivating local collaboration, connections, and innovation within the ClimateTech community.

MealPro's journey from a local startup to a thriving business began with crucial exposure at a Santa Cruz New Tech event. The story highlights its strategic growth and community impact, underlining the company's evolution into a purpose-driven entity.

Powered by a blend of on-site ocean observations and Scoot Science’s predictive models, these forecasts are tailored to provide unparalleled insight into oceanic risks, offering a comprehensive outlook on expected marine and atmospheric conditions.

Fluid Analytics recently secured funding for their AI powered water pollution tracking technology.

Mark your calendars for the Small Business Summit on May 3rd, 2024, at Cabrillo College! The day will be packed with engaging keynote speeches, interactive breakouts, and productive networking sessions designed to empower and inspire small business owners like you

The Quarry Amphitheater at UCSC hosts an exclusive screening of Talking Heads' "Stop Making Sense" on May 18, celebrating its 40th anniversary with a special Q&A, in a collaboration with Noise Pop Industries. The event supports Second Harvest Food Bank, offering a unique outdoor cinema experience.