News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Doug Erickson Doug Erickson

Demographics are Dead

Jonathan Lo's presentation highlighted how Overstock achieved 12 consecutive quarters of positive EBITDA by mastering customer segmentation. By understanding specific customer needs and behaviors, they personalized marketing, boosting engagement and loyalty. Lo emphasized empathy and data as key drivers for long-term business success.

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Doug Erickson Doug Erickson

Second Mouse AI: Apple's AI Strategy

Galloway explores how Apple’s approach to artificial intelligence, rebranded as "Apple Intelligence," emphasizes consumer-friendly design and seamless integration, contrasting the hype-driven AI narrative dominating tech giants.

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Doug Erickson Doug Erickson

Design Tech Videos

On September 11, 2024, we were inspired by design companies from Santa Cruz who displayed their projects and wisdom. We learned how many familiar products from companies like GoPro to - yes - Santa Cruz Works had creative juices from these companies.

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Doug Erickson Doug Erickson

Epicenter at Blue Innovation Day 2024

Epicenter Cycling, a well-loved local bike shop, is proud to sponsor Blue Innovation Day on October 6, 2024. As a leader in promoting sustainable transportation in Santa Cruz, Epicenter Cycling is dedicated to making a positive impact on the environment, both on land and in the sea.

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Doug Erickson Doug Erickson

SOA: Ecopreneur Network

The Ecopreneur Network is actively solving the world’s most pressing challenging facing our ocean today to build a better future for tomorrow. Apply!

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Malina Long Malina Long

Free Venture Capital 101 for Women Course Available

Are you a woman interested in learning more about venture capital? Venture Capital 101 for Women is a free, four-part introductory course online that explains how venture capital works and covers the five primary roles in the venture capital ecosystem.

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Doug Erickson Doug Erickson

Why Startups Fail and How to Pivot for Success

There are multiple causes for startup failures, but are the reasons just scratching the surface? Do so many businesses fail because the real root causes have not been identified and remedied?

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Doug Erickson Doug Erickson

UCSC's Annual Ideathon Returns

The Center for Innovation & Entrepreneurial Development (CIED) and School of Engineering and Applied Science (SCEE) are excited to present the first major event of the 2024/25 school year—the annual Ideathon!

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Doug Erickson Doug Erickson

Yes on Measure Z

Sugar is now more dangerous than gunpowder. Vote Yes on Measure Z. Our children deserve healthy lives.

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