News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Doug Erickson Doug Erickson

PVUSD State of the District

In the State of the District, PVUSD reported top attendance rates: Rio Elementary, Alianza, Rolling Hills, Diamond Tech, Watsonville High.

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Doug Erickson Doug Erickson

Parallel Flight Receives $2M

Parallel Flight has been awarded an additional $2M in funding from the National Security Innovation Capital, a program within the Defense Innovation Unit (DIU) of the Department of Defense.

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Doug Erickson Doug Erickson

Wovoka at Blue Innovation Day 2024

Wovoka, an innovative leader in environmental and technological solutions, is set to make waves at Blue Innovation Day on October 6, 2024. Known for their groundbreaking work in artificial intelligence and its applications for environmental sustainability, Wovoka is committed to creating a healthier planet through the use of cutting-edge technology.

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Doug Erickson Doug Erickson

Demographics are Dead

Jonathan Lo's presentation highlighted how Overstock achieved 12 consecutive quarters of positive EBITDA by mastering customer segmentation. By understanding specific customer needs and behaviors, they personalized marketing, boosting engagement and loyalty. Lo emphasized empathy and data as key drivers for long-term business success.

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Doug Erickson Doug Erickson

Second Mouse AI: Apple's AI Strategy

Galloway explores how Apple’s approach to artificial intelligence, rebranded as "Apple Intelligence," emphasizes consumer-friendly design and seamless integration, contrasting the hype-driven AI narrative dominating tech giants.

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Doug Erickson Doug Erickson

Design Tech Videos

On September 11, 2024, we were inspired by design companies from Santa Cruz who displayed their projects and wisdom. We learned how many familiar products from companies like GoPro to - yes - Santa Cruz Works had creative juices from these companies.

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