Santa Cruz Startup Treeswax Featured in SURFER Magazine

Treeswax bar sitting on a tree.

Santa Cruz is a city with a deep connection to the ocean, and its spirit of innovation is now making waves in the surfing world. Treeswax, a local startup and recent graduate of the Santa Cruz Accelerates program, has been featured in a prominent article on SURFER.com, the online home of the sport's most iconic magazine with over 9 million readers.

The article, "Treeswax: The Eco-Friendly Surfboard Wax That Actually Works," highlights the company's journey and its commitment to creating a sustainable, high-performance product. Founded by Christian Shaw, who began his experiments in his own Santa Cruz backyard, Treeswax has evolved from a hobby to a thriving business. Unlike most conventional waxes, which are petroleum-based, Treeswax is made from a blend of natural, responsibly sourced ingredients like pine resin, olive oil, limestone, and shrub wax.

The feature not only details the company's eco-conscious mission but also praises the product's performance. The article's author tested Treeswax and found it to be "tacky on booties and bare feet," durable, and long-lasting—proving that surfers no longer have to choose between performance and protecting the planet.

This recognition from SURFER, often called the "Bible of the Sport," is a significant milestone for Treeswax. It validates the company's vision and showcases how a local, Santa Cruz-based venture is leading the charge for a more sustainable future in surfing and how one small startup can make waves across the globe.