INNOVATION NEWS
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NOTE: Our blogs are typically “assisted by AI”. We use AI to assist us in research and style.
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The Surf Brand That Outgrew Its Own Success
Santa Cruz apparel founder Megan Thorn grew her company from a garage operation into an $8 million business, but disconnected inventory and sales data made fast decisions difficult. By bringing Shopify, wholesale, warehouse and margin information into one daily briefing, Cardyn helped her identify risks earlier, avoid costly stockouts and plan production with greater confidence.
Swellcycle Hits Full Stride: Record Expansion Week, Major Partnerships, and 100% Reorder rate
Swellcycle achieves full client retention, including Duke Aipa and sees accelerating demand across major entertainment, surf, and action sports partnerships.
The Physics of Feel: A UCSC Thesis Puts Numbers to a Surfboard’s Soul
A new UC Santa Cruz thesis pairs wave-pool experiments with cloud CFD to prove what shapers have felt for decades: bottom contour quietly governs how a surfboard turns — and “feel” is measurable.
Santa Cruz Startup Treeswax Featured in SURFER Magazine
Santa Cruz’s Treeswax was featured on Surfer.com