Santa Cruz Works News — Updates on Events, Community Stories & Local Innovation

INNOVATION NEWS

Check out our news highlights and archive here.

NOTE: Our blogs are typically “assisted by AI”. We use AI to assist us in research and style the way a human editor would.

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Guest User 11/21/19 Guest User 11/21/19

Part 4: Why Santa Cruz? A Unique Tech Ecosystem

In Part 4 of our series comparing living and working in Santa Cruz vs San Francisco or the Silicon Valley, we talk to local entrepreneurs about our best kept secrets.

Guest User 11/19/19 Guest User 11/19/19

What is the SBDC’s plan for 2020?

Santa Cruz County’s Small Business Development Center (SBDC) is a premier hub of experts experienced in mainstreet, techstreet, and agribusiness. Business owners and aspiring entrepreneurs receive in-depth advising and training to obtain capital, launch businesses, grow sales, and create jobs.

September 15, 2026

Calling Santa Cruz Companies in the Wrigley Building: Help Inspire the Next Generation of Innovators

Do you have an awesome company in the Wrigley building? Help inspire the next generation of innovators!

Help Rename Santa Cruz Works' Titans Event

We’re renaming our annual event and we want YOUR input! Help us rename Titans and you could win VIP tickets to our next event and more!

Behind the Beans: Cat & Cloud Company Spotlight & Roastery Tour

Ever wonder what actually happens between the coffee farm and your coffee cup? Join Santa Cruz Works and Cat & Cloud Coffee for an inside look at their roastery, straight from the source. This is a how-it's-made field trip for coffee lovers, curious minds, and anyone who's ever wanted to take a peek behind the counter.

Banff Centre Mountain Film Festival World Tour: Adventure Night Returns to the Rio

Banff Centre Mountain Film and Book Festival is one of the largest and most prestigious mountain festivals in the world! Hot on the heels of the Festival that is held every fall in beautiful Banff, Alberta, the Banff Centre Mountain Film Festival World Tour hits the road.

September 10, 2026

SCWorks New Tech Photos

Thank you to River Row for allowing us to host our New Tech event at their space, and to the six presenters who shared what they're building right here in Santa Cruz! View the photos.

The Ducks of Santa Cruz

A Dutch database, an Amazon acquisition, and a surf town's most improbable export: how Looker's alumni quietly built the strange, tangled, occasionally hilarious family tree behind DuckDB and MotherDuck.

Investment Advice in Troubling Times

Thomas Wynn from Wynn Capital Management, gives his investing advice during a time of uncertainty and all time highs in the markets.

Paystand Rolls Out AI Agents to Automate Finance Teams' Busywork

Santa Cruz-based Paystand launches AI agents that take on accounts receivable, spend management, and reporting for finance teams.

Joby Aviation Kicks Off Texas Flight Campaign as Autonomous Aircraft Crosses the Country

Joby Aviation is running two demonstrations at once this week: electric air taxi flights across Dallas-Fort Worth and a coast-to-coast tour of its autonomous J208 cargo aircraft.