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Doug Erickson Doug Erickson

The Santa Cruz Software That Runs America’s Stadiums

Santa Cruz entrepreneur David Schwartz built ABI MasterMind, the backstage brain behind 825+ stadiums and arenas. While others chased Silicon Valley fame, he stayed local — quietly transforming event chaos into order. ABI runs the show so fans can enjoy it. Innovation, it turns out, thrives best where the surf breaks.

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