News Highlights

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Doug Erickson 8/22/23 Doug Erickson 8/22/23

Herbst + Pattern: 2023 Disruptive Technology Award

Pattern Bio and Santa Cruz-based Herbst Produkt announced today that it was named the winner of the 2023 Disruptive Technology Award.

Doug Erickson 10/27/22 Doug Erickson 10/27/22

Herbst Produkt: Where Coffee Lifts, and Books Drop

Scot Herbst is one of the most prolific designers in Santa Cruz. In his design studio - Herbst Produkt - we see creations ranging from home decor to autonomous underwater robots, there is no limit to his imagination and talent. We caught up with him in this interview to learn about his latest works, and a new book.