Santa Cruz Works News — Updates on Events, Community Stories & Local Innovation

INNOVATION NEWS

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NOTE: Our blogs are typically “assisted by AI”. We use AI to assist us in research and style.

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Doug Erickson 8/22/23 Doug Erickson 8/22/23

Herbst + Pattern: 2023 Disruptive Technology Award

Pattern Bio and Santa Cruz-based Herbst Produkt announced today that it was named the winner of the 2023 Disruptive Technology Award.

Doug Erickson 10/27/22 Doug Erickson 10/27/22

Herbst Produkt: Where Coffee Lifts, and Books Drop

Scot Herbst is one of the most prolific designers in Santa Cruz. In his design studio - Herbst Produkt - we see creations ranging from home decor to autonomous underwater robots, there is no limit to his imagination and talent. We caught up with him in this interview to learn about his latest works, and a new book.

September 10, 2026

SCWorks New Tech Photos

Thank you to River Row for allowing us to host our New Tech event at their space, and to the six presenters who shared what they're building right here in Santa Cruz! View the photos.

The Ducks of Santa Cruz

A Dutch database, an Amazon acquisition, and a surf town's most improbable export: how Looker's alumni quietly built the strange, tangled, occasionally hilarious family tree behind DuckDB and MotherDuck.

Investment Advice in Troubling Times

Thomas Wynn from Wynn Capital Management, gives his investing advice during a time of uncertainty and all time highs in the markets.

Paystand Rolls Out AI Agents to Automate Finance Teams' Busywork

Santa Cruz-based Paystand launches AI agents that take on accounts receivable, spend management, and reporting for finance teams.

Joby Aviation Kicks Off Texas Flight Campaign as Autonomous Aircraft Crosses the Country

Joby Aviation is running two demonstrations at once this week: electric air taxi flights across Dallas-Fort Worth and a coast-to-coast tour of its autonomous J208 cargo aircraft.

September 9, 2026

Betting Big on AI: Lessons from Omni's 10x Scale-Up

How a scrappy team of ex-Lookers turned Santa Cruz roots into a $1.5B AI-powered data company, and what they learned along the way.

A Different Pace in the Santa Cruz Mountains

Reggiardo Ranch invites Santa Cruz’s tech community to trade constant connection for redwoods, good food, and a slower pace.

September 8, 2026

Santa Cruz HardTech Launches to Support the County's Physical Builders

A new SBDC-backed initiative, Santa Cruz HardTech, is organizing the county's hardware, robotics, biotech, and clean energy founders — offering free advising, capital guidance, and a monthly meetup at Idea Fab Labs.

Westly Prize Now Accepting Applications for 2027

The Westly Prize is an annual award from the Westly Foundation for young social innovators in CA that gives out up to $145,000 total, including three $40,000 Grand Prizes, as unrestricted funding to early-stage founders tackling social challenges in areas like AI, education, health, environment, and youth development.