News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

Interested in getting 24,000+ eyeballs to view your company’s content? Become a Santa Cruz Works Partner or, see 3rd party content Sponsors.

Doug Erickson Doug Erickson

CEO Works: Synaptic Alchemy

In this powerful CEO Works March 2025 session, Steven Cardinale presents Synaptic Alchemy, a framework for transforming ideas into impact by blending ancient alchemy with modern innovation. Through three phases—Destruction, Creation, and Standardization—Cardinale shows how to unlock creative potential and scale meaningful change.

Read More
Doug Erickson Doug Erickson

Building Products that People Want

Massimo Arrigoni discussed product development, customer insights, and failures, emphasizing problem-solving and user-driven innovation at CEO Works Luncheon.

Read More
Malina Long Malina Long

7 Hiring and Team Management Mistakes You're Likely Making

When running a small business, effective team management is not just a nicety; it's an absolute necessity. However, many small business owners find themselves making inadvertent mistakes that can lead to poor team morale, high turnover rates, and ultimately, a less productive business.

Read More
Doug Erickson Doug Erickson

The Art and Science of Strategic Decision Making

At our monthly CEO Works Luncheon on December 13, 2023, Bill Underwood captivated us with his mastery in the art of strategic decision-making. The seminar attracted a diverse array of participants, ranging from startup founders to executives hailing from well-established companies such as Clorox.

Read More
Doug Erickson Doug Erickson

WOOP It Up at CEO Works!

The monthly CEO Works was held on January 26 was a WOOP’er!  Ty Hammond / One Mountain Leadership and LeBaron Meyers lead an interactive session using the WOOP method.

Read More
Malina Long Malina Long

CEO/C-Level Works Luncheon Recap

On Wednesday, July 28th, 2021 Santa Cruz works held our first in-person CEO / C-Level Works luncheon since the start of the pandemic. CEO/C-Level luncheon is a peer-to-peer space for leaders, CEOs, and executives to meet up, connect, and troubleshoot issues.

Read More
Doug Erickson Doug Erickson

CEO / C-Level Works Luncheon July 28

On July 28, leaders, CEOs, and executives will meet for a catered lunch. Santa Cruz Works (“SCW”) will give a snapshot of the exciting events and programs ahead in 2021. A Celebrity Guest will be announced soon.

Read More