News Highlights
We don’t only report the news, we make the news. Our news highlights and archive here.
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Knowing When to Pivot Recording
How do you know when to pivot your business and go from catching the small fish to the bigger ones?
CEO Works: Synaptic Alchemy
In this powerful CEO Works March 2025 session, Steven Cardinale presents Synaptic Alchemy, a framework for transforming ideas into impact by blending ancient alchemy with modern innovation. Through three phases—Destruction, Creation, and Standardization—Cardinale shows how to unlock creative potential and scale meaningful change.
Building Products that People Want
Massimo Arrigoni discussed product development, customer insights, and failures, emphasizing problem-solving and user-driven innovation at CEO Works Luncheon.
Navigating the Journey of Ethical Leadership and Brand Success
In this insightful recording, Maisie Ganzler, author, speaker, corporate adviser, and former Chief Strategy & Brand Officer at Bon Appétit Management Company, delves into the intricate balance between business acumen and social responsibility.
7 Hiring and Team Management Mistakes You're Likely Making
When running a small business, effective team management is not just a nicety; it's an absolute necessity. However, many small business owners find themselves making inadvertent mistakes that can lead to poor team morale, high turnover rates, and ultimately, a less productive business.
4 Obstacles That Hinder Your Business' Progress
Leadership teams and owners of small to midsize businesses frequently encounter four major obstacles that hinder their progress.
How to Hire, Scale, and Build a Successful Team
Tired of struggling to hire and retain top talent? Want to build a thriving startup or company culture that attracts and excites employees? We’ve got you!
The Art and Science of Strategic Decision Making
At our monthly CEO Works Luncheon on December 13, 2023, Bill Underwood captivated us with his mastery in the art of strategic decision-making. The seminar attracted a diverse array of participants, ranging from startup founders to executives hailing from well-established companies such as Clorox.
The Art and Science of Effective Communication in Strategic Decision Making
Learn the art and science behind fostering a collaborative decision-making culture that maximizes your organization's collective intelligence.
CEO WORKS: Rocketing Early-Stage Financing for Startup Success
Want to take your early-stage startup to financial success? Join us for CEO Works on June 28.
Using Buckets and Beads to Strategically Prioritize Business Needs at CEO Works
Learn about how you can use buckets and beads strategies to prioritize your business needs.
WOOP It Up at CEO Works!
The monthly CEO Works was held on January 26 was a WOOP’er! Ty Hammond / One Mountain Leadership and LeBaron Meyers lead an interactive session using the WOOP method.
CEO/C-Level Works Luncheon Recap
On Wednesday, July 28th, 2021 Santa Cruz works held our first in-person CEO / C-Level Works luncheon since the start of the pandemic. CEO/C-Level luncheon is a peer-to-peer space for leaders, CEOs, and executives to meet up, connect, and troubleshoot issues.
CEO / C-Level Works Luncheon July 28
On July 28, leaders, CEOs, and executives will meet for a catered lunch. Santa Cruz Works (“SCW”) will give a snapshot of the exciting events and programs ahead in 2021. A Celebrity Guest will be announced soon.
Celebrity Guests at CEO Works and C-Level Works
Oprah nabbed Meghan and Harry. So we one-upped her by inviting digitally-studded local royalty celebs to CEO Works and C-Level Works.