INNOVATION NEWS

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Malina Long Malina Long

CEO Works Luncheon | The Co-Intelligence Era: How Nonprofits Scale with AI

Many nonprofits are held back by stretched teams and disconnected data, but LiveImpact’s "Co-Intelligence" platform is changing the game by embedding AI directly into fundraising, case management, and program delivery. Join us to see how organizations are ditching clunky legacy systems for smart automation and predictive insights that actually scale their mission.

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Doug Erickson Doug Erickson

The New Gatekeepers: GEO and the Future of Brand Visibility

On July 29, Santa Cruz Works hosted a powerful session led by Peggy Tierney Galvin, Chief Strategy Officer at Force4, unveiling one of the most urgent shifts in digital marketing: the rise of Generative Engine Optimization (GEO). For attendees seeking to stay ahead of the curve, Galvin’s message was clear—search as we’ve known it is dying, and AI-driven discovery is taking its place.

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Doug Erickson Doug Erickson

CEO Works: Synaptic Alchemy

In this powerful CEO Works March 2025 session, Steven Cardinale presents Synaptic Alchemy, a framework for transforming ideas into impact by blending ancient alchemy with modern innovation. Through three phases—Destruction, Creation, and Standardization—Cardinale shows how to unlock creative potential and scale meaningful change.

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Doug Erickson Doug Erickson

Building Products that People Want

Massimo Arrigoni discussed product development, customer insights, and failures, emphasizing problem-solving and user-driven innovation at CEO Works Luncheon.

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Malina Long Malina Long

7 Hiring and Team Management Mistakes You're Likely Making

When running a small business, effective team management is not just a nicety; it's an absolute necessity. However, many small business owners find themselves making inadvertent mistakes that can lead to poor team morale, high turnover rates, and ultimately, a less productive business.

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Doug Erickson Doug Erickson

The Art and Science of Strategic Decision Making

At our monthly CEO Works Luncheon on December 13, 2023, Bill Underwood captivated us with his mastery in the art of strategic decision-making. The seminar attracted a diverse array of participants, ranging from startup founders to executives hailing from well-established companies such as Clorox.

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Doug Erickson Doug Erickson

WOOP It Up at CEO Works!

The monthly CEO Works was held on January 26 was a WOOP’er!  Ty Hammond / One Mountain Leadership and LeBaron Meyers lead an interactive session using the WOOP method.

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