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From 1% for the Planet to Global Film Fests: How Local Support from Mountains Wave is Expanding Global Awareness for Surf Ecosystems
Santa Cruz is home to a growing set of studios and agencies that treat their work as a force for something larger than the next campaign. Mountains Wave GTM, a Santa Cruz County–based branding and go-to-market agency, is one of them — and over the past few years, its partnership with Save The Waves Coalition has become a quiet case study in how a local business can help amplify global conservation work.