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New Tech Returns to River Row on October 7
On Wednesday, October 7, at 6 pm, Santa Cruz Works New Tech returns to River Row with four fast-paced presentations!
Firtop: Stop Deciding on Stale Numbers
Santa Cruz locals Eric and Emily Helbush launched Firtop to give small businesses real-time books. Its agentic layer sits atop QuickBooks, Xero, and existing tools, closing continuously instead of monthly. Firtop presents at the monthly New Tech on October 7.