News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Malina Long 9/9/22 Malina Long 9/9/22

LIFEAID Beverage Co. ® and FITAID Energy™ Beverage Line Secures Major Investment from Professional Football Talent

Star Arizona safety, Budda Baker, becomes an investor in Santa Cruz beverage and supplements brand.

Malina Long 8/4/22 Malina Long 8/4/22

Q3 Update: Santa Cruz Tech Companies

Mid 2022 is a good time to check in with local companies, learn about developments, hiring, and their summer vacation activities.

Malina Long 5/26/21 Malina Long 5/26/21

LIFEAID Beverage Company to Attend Get Hired 2021

You won’t want to miss the opportunity to learn more about the jobs at LIFEAID at the 5th Annual Get Hired. LIFEAID is a Fortune 500 company with headquarters in Santa Cruz whose success in the beverage industry speaks for itself.