UCSC’s presence in the world of entrepreneurship expands day by day. Most recently they have been propelled forward by two students, onto the world stage.

For longtime Santa Cruz residents, cold ocean plunges aren’t a trend—they’re tradition. A bracing swim in the Pacific has long been embraced for its energizing, restorative effects. Now, a startup is working to bring the experience inland—with data, hardware, and clinical rigor.