INNOVATION NEWS
We don’t only report the news, we make the news. Check out our news highlights and archive here.
Not on our mailing list yet? Subscribe to our newsletter here!
Interested in getting 10,000+ eyeballs to view your company’s content? Become a Santa Cruz Works Partner or, see 3rd party content Sponsors.
How Google’s AI Search Shift Could Change Online Visibility
Google is reshaping Search around AI-generated answers, changing how users discover websites and how businesses measure online visibility. As more research happens directly within search results, companies will need clear, detailed content that AI systems can understand, reference and recommend.