Santa Cruz Works News — Updates on Events, Community Stories & Local Innovation

INNOVATION NEWS

Check out our news highlights and archive here.

NOTE: Our blogs are typically “assisted by AI”. We use AI to assist us in research and style the way a human editor would.

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Doug Erickson 9/25/24 Doug Erickson 9/25/24

Design Tech Videos

On September 11, 2024, we were inspired by design companies from Santa Cruz who displayed their projects and wisdom. We learned how many familiar products from companies like GoPro to - yes - Santa Cruz Works had creative juices from these companies.

Guest User 9/22/21 Guest User 9/22/21

The Origins of Ted Holladay

Last week Santa Cruz Works had the chance to have a sit down with Santa Cruz Design Icon Ted Holladay. In this video we learn about how Holladay started his career in design and his ideas, inspiration, and process of designing the Santa Cruz Work’s Accelerates Program logo.

September 18, 2026

We're All Tech Bros Now

"Tech bro" once described a specific guy in a specific vest. Now it covers billionaires, biologists, and your aunt with an iPad. A label that fits everyone describes no one.

They Said AI Would Make Engineers Obsolete

Philippe Kahn, Santa Cruz inventor of the camera phone, rejects claims that AI will replace engineers. Instead, he calls for "enlightened engineers" who pair rigor with humility and ask, "What happens when we build this?"

They Said Photography Wasn't Art, Either

Critics once dismissed the camera as a machine for failed painters. It took more than a century to win the museum wall. AI art is on the same path — moving much faster.

September 17, 2026

Cabrillo College Joins as Partner for AHSC Internship Opportunity Program Cohort 2

Cabrillo College joins Santa Cruz Works as a parter of Cohort 2 of the AHSC internship opportunity program to open doors for local student internships.

Apple’s New AI Siri

David Pogue tested Apple’s new AI Siri 125 ways and found it remarkably capable. It searches personal data, controls apps, understands screens and cameras, handles complex commands, and could dramatically reduce app-switching, Googling, and everyday phone fumbling.

September 16, 2026

Santa Cruz Can't Punish Joby by Breaking Its Own Promise

A candidate for mayor has told UCSC students the City should walk away from its agreement with Joby Aviation. Here's what the agreement actually says — and why breaking it would cost Santa Cruz, not Joby.

September 15, 2026

Calling Santa Cruz Companies in the Wrigley Building: Help Inspire the Next Generation of Innovators

Do you have an awesome company in the Wrigley building? Help inspire the next generation of innovators!

Help Rename Santa Cruz Works' Titans Event

We’re renaming our annual event and we want YOUR input! Help us rename Titans and you could win VIP tickets to our next event and more!

Behind the Beans: Cat & Cloud Company Spotlight & Roastery Tour

Ever wonder what actually happens between the coffee farm and your coffee cup? Join Santa Cruz Works and Cat & Cloud Coffee for an inside look at their roastery, straight from the source. This is a how-it's-made field trip for coffee lovers, curious minds, and anyone who's ever wanted to take a peek behind the counter.