At the monthly Company Spotlight Breakfast, we learned about Workbench and their focus on multi-family housing, the perfect solution for our housing supply deficit.

The news that Looker was acquired by Google was just the latest signal that Santa Cruz is, indeed, a tech hotbed. So what does it take to successfully start up in Santa Cruz?

Check out our latest interview with Josh Metz from Fort Ord Reuse Authority talk about Monterey Bay DART Symposium.

I knew the man was a mere youngster when, referring to the “old days in Santa Cruz tech,” he said in an incredulous tone, “Back then, companies didn’t even let people work from home!”

In the tradition of Phil Knight’s Shoe Dog comes the incredible untold story of how Netflix went from concept to company – all revealed by co-founder and first CEO Marc Randolph.

Huge Santa Cruz Tech news: Looker Signs Agreement to Join Google Cloud

“One small step for man, one giant leap for mankind.”

It’s one of history’s most famous quotes, transmitted from the moon back to earth by Neil Armstrong. And it was powered by a headset designed and built by Plantronics, a company born and based in Santa Cruz.

Carmel Jud leads a local/global non-profit that is on a mission to protect women and girls from poverty and exploitation. On her 50th birthday, she participated in the Santa Cruz New Tech Meetup first Cruz Cares competition.

Satellite Deskworks founder and CEO Barbara Sprenger was recently awarded a patent for her proprietary coworking software.

A “member-driven creation zone,” Idea Fab Labs is a community and makerspace in the Wrigley Building.

Led by founder and CEO Kyle Doerksen, the Future Motion Inc. team has grown to 40-plus people and Onewheel, its first product, is a global sensation.

Congrats to Socrates Rosenfeld from Jane Technologies for willing the 2019 NEXTies TECHie of the Year.

A social scientist by training, Leila Takayama stumbled upon robotics.

Commuting over the hill to Silicon Valley may offer higher wages, but it comes

Generating excitement around a cloud storage service may sound like a mission impossible, but to Drew Meyer…

Santa Cruz-based marketing agency Cosmic has always worked with social good organizations, but the company’s client roster..

FortyThree is one of the best kept secrets in Santa Cruz. A tech-focused PR agency with international reach, the company quietly resides in an office overlooking Pacific Avenue

As a teenager in Israel, Suzanne Wouk, CEO and Co-Hounder of Sellhound, spent her free time searching for secondhand treasures at thrift stores.