In 2007 David Conway was working as a dive instructor and surfing in Indonesia and Australia. He was shocked when he realized there was as much plastic trash floating in the clear tropical waters as there were fish. “It really affected me. I grew up in the ocean in California...we spent a lot of time on the water surfing and fishing.

Machine learning (ML) is a practice in the field of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Cheap and available computing power along with volumes of data has enabled this field to grow over the past decade.

Claret Bioscience co-founder Kelly Harkins Kincaid brings tools she developed while investigating ancient human DNA to help find traces of cancer in human blood.

“I love my town,” he began, and then told the story of the two episodes in his life when he took jobs that required him to commute to the valley. He described getting on the road before his son awoke and returning after his bedtime. “I think my wife felt like a single mom,” he said. “I want other people who live here to have the opportunity that I have. I love my town, I love my job, and I want them to have the opportunity to work where they live.”

Kate Roberts, who joined the Santa Cruz Works board of directors in July, seems to embody the organization’s powerful new direction. At her day job as president of the Monterey Bay Economic Partnership (MBEP), Roberts is working on some of the issues that lie at the core of SCW’s mission.

The world is experiencing a minor (or perhaps major) revolution in how people get around. It’s something tech watchers like to call the “mobility segment,” which formerly referred to things like electric wheelchairs and other devices for people who had sadly lost the ability to walk, bike or drive.

Highlights reel of the 2019 Monterey Bay Drone, Automation & Robotics Technology (DART) Symposium, held June 21 at the Monterey Hyatt Regency.

Today Santa Cruz Works announces two new board members and a set of new officers charged with making it faster and easier for local businesses and talent to connect with the tech community. Since merging with the Santa Cruz New Tech Meetup in July, Santa Cruz Works now…

One company taking on the challenge is Paystand, which provides a more efficient way for companies to move capital. Its payments platform is building a new underlying infrastructure, one that can support unlimited financial transactions for a fixed monthly cost.

SellHound today launched its smartphone app that lets anyone snap a few photos of an item and create an optimized eBay listing with a single tap - no typing necessary. The new app enables sellers to easily list countless items with professional descriptions and expert pricing.

Those of us who live and work in Santa Cruz are here for a reason. When you ask a resident why they moved here, the answer is rarely as simple as “for a job.” That’s not to say that people don’t move here for job opportunities, but more often than not, those of us who have set down roots did so with intention. We chose Santa Cruz

The NEST Flight conference will provide career inspiration, education and professional connections to over 300 college age youth from under-served communities.   

Even in 1998, a few months after we launched the site, there wasn’t really much to automate. Our first warehouse was an old walk-in safe that happened to come with our first office in Scotts Valley. And with less than a thousand DVD titles available, and a busy day consisting of twenty to thirty shipments, it wasn’t too hard to stay organized.

If you or anyone you know has ever dreamt of “making it big” as a successful musician, then you’re well aware of the trials and tribulations artists face when building their music careers. From navigating shady industry types who promise the world to signing bad record deals, the path to success can be ridden with landmines.  

When Jacob Martinez was a kid in school, his family moved from Los Angeles, California to Dallas, Texas. Real estate was a lot cheaper in Dallas, so they were able to move into a well-off neighborhood, where young people had support and opportunities like Jacob had never imagined.

Ted Holladay, who has run the design and branding firm Studio Holladay in Santa Cruz for more than a decade, has a number of highly developed skills that all get put to use in his work.

Our new logo marks a significant change in our company evolution and is the result of a comprehensive exploration of our brand. It gave us an opportunity to look deeply at who we are, what we stand for, and where we’re headed as a company.

Pat Reilly, patent attorney and founder of IP Society, took an interesting path through a couple of careers and many countries before launching his private practice in Santa Cruz 20 years ago.

Back in the winter, Cruzio Internet connected Berdels to their lightning-fast, fiber-optic network.