INNOVATION NEWS

We don’t only report the news, we make the news. Check out our news highlights and archive here.

Not on our mailing list yet? Subscribe to our newsletter here!

Interested in getting 10,000+ eyeballs to view your company’s content? Become a Santa Cruz Works Partner or, see 3rd party content Sponsors.

Doug Erickson Doug Erickson

Forget Work Life Balance!

Consider the definition of the word “balance”: to be equal or correct in proportions which allows someone or something to remain upright and steady. Is it realistic to think a person can apply equal proportions of work, relationships, and self? 

Read More
Adrian Dolatschko Adrian Dolatschko

Santa Cruz: An Emerging Green Tech Hub

Santa Cruz is a vibrant community with a strong appreciation of our environment. We are a little-big town of innovators. We are a community where the favorite pastimes are surfing and mountain biking. In classic Santa Cruz style, once a problem and industry are defined, a community is set into motion. These are some of the companies and organizations leading the charge to fight global warming:

Read More
Doug Erickson Doug Erickson

10 Santa Cruz Startups to Watch in 2020

There are more than 20 tech startups that have made significant progress over the past 6 months. Heading into 2020, the ten (10) that we are most enthusiastic about are Ambient Photonics, Sellhound, Cruz Foam, Prometheus Fuels, 2NDNATURE, Santa Cruz Local, and #NotMe.

Read More
Neil Erickson Neil Erickson

Is Andrew Yang the Macintosh of presidential candidates?

As recently as 2016 few people had heard of Andrew Yang. He had achieved success as a tech entrepreneur, but he wasn’t in the billionaire club like Elon Musk, Steve Jobs, Jeff Bezos, and Bill Gates. Though his aspirations are just as large.

Read More
Guest User Guest User

The Tech Talent Struggle

During my 14 years running a professional services company in Santa Cruz, finding talent here was never “easy”. In 2008 we had little choice but to curate talent, mentoring potential employees through internships and more recently structured tech apprenticeships.

Read More
Guest User Guest User

Design Thinking: It's a Wrap!

What a night! Thank you to all our speakers, guest and sponsors who came out to Design Thinking, our first event at Kuumbwa Jazz Center.

Read More