News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Matthew Swinnerton Matthew Swinnerton

To surf, to not surf, or to simply ADAPT?

The beaches are closed. The beaches are open. A vocal scientist says she "wouldn’t go in the water for a million dollars.” The confusion leaves passionate surfers to confront an ocean of COVID-19 fear and answer the question — to surf, to not surf, or to simply ADAPT? In this haunting short by Kyle Buthman, we get a glimpse of the answer.

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Matthew Swinnerton Matthew Swinnerton

Santa Cruz County Bank Named Super Bank

Santa Cruz County Bank, with assets over $1 billion, is a top rated community bank headquartered in Santa Cruz County. Today the bank announced receipt of its tenth consecutive designation of Super Premier performing bank by The Findley Reports, Inc. based upon 2019 financial performance.

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Matthew Swinnerton Matthew Swinnerton

UCSC Alumnus Leads Massive Testing

Among DeRisi’s crowning achievements was inventing the ViroChip, a device that played an instrumental role in assisting with the identification of the deadly SARS coronavirus in 2003. Yet DeRisi, for all of his long history on the front lines of virus research, has never seen anything quite like COVID-19.

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Matthew Swinnerton Matthew Swinnerton

CleanFuture UVC Wand from Aeraosis

With these uncertain times and no clear end in sight, bring your home or business peace of mind by sterilizing it with a UVC wand daily. With 15+ Watts of power, you get ultra-fast sterilization times and a deeper clean every time.

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Guest User Guest User

Santa Cruz Businesses Go Online

Even businesses that had little to no e-commerce presence before this are hustling to transform their websites into functional online shops. Some are just hustling to get functioning websites, period.

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Matthew Swinnerton Matthew Swinnerton

The Emotional Journey Of Digital Transformation

Digital Transformation is the creation of value through technological advances to organizational, cultural, and operational business components. Digital reinvention should fundamentally redefine an organization's competitive advantage.

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Matthew Swinnerton Matthew Swinnerton

UCSC Diagnostic Lab to Begin C19 Testing May 1

In response to the limited availability of testing to determine if someone is infected with the COVID-19 virus, a team of researchers at UC Santa Cruz has established a diagnostic testing lab on campus. Starting May 1…

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Matthew Swinnerton Matthew Swinnerton

Interview: ZERO Motorcycles CEO Sam Paschel

So what does it take to keep Zero at the top of an expanding and more competitive electric motorcycle industry? Chris MacAskill (Founder of Smug Mug and ADVRider) interviews Zero's CEO Sam Paschel to find out.

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Matthew Swinnerton Matthew Swinnerton

Strengthening Your Digital Presence

Most businesses are in a daze, trying to figure out what to do next, and how we transition into the new normal. What this means to each business is different, and there's no playbook, or single solution. In a state of isolation, digital platforms offer perhaps the only conduit to your customers right now.

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Guest User Guest User

Santa Cruz Tech Companies Give Back

The second Ride Out the Wave concert was a success beyond our wildest hopes. Over 6,000 of you heard Keith Greeninger play as the sun set. Community Foundation of Santa Cruz County, Looker, Amazon Santa Cruz, and MBEP donated to a match fund

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