This video from Guy Kawasaki contains 11 recommendations to help companies survive the pandemic. We're talking tactical and practical stuff--nothing is touchy/feely/kumbaya.

Students must now shelter at home due to the Covid-19 pandemic and distance learning indefinitely. While the school districts are providing chromebook loaners to kids, there are not always enough to go around and they are in fact loaners.

Chris Thornberg projects the Santa Cruz and California economy will rebound to record levels in the second half of 2020.

Do you have a story to tell? Have you always wanted to start a Podcast. Well now is your chance.

The final numbers are in for Ride Out the Wave. Our community supported our favorite businesses in dollar amounts we could not begin to imagine.

The strength of our local tech community around Santa Cruz Works has only grown. As we welcome more than 2,700 new subscribers, we are uniting more of Santa Cruz with the local businesses they know and love.

It was not the first time that Guy Kawasaki lead a panel discussion. But according to Guy “I learned more from this panel than any other panel I’ve seen in my career.”

With dispensaries being declared as essential businesses during the COVID-19 outbreak, Jane Technologies’ “Amazon.com” of cannabis is more relevant than ever to consumers.

UC Santa Cruz Chancellor Cynthia Larive speaks on a big development on campus: the arrival of coronavirus diagnostic testing.

Sikand believes strongly in the electric car as a solution in creating a greener planet. Listen to the full interview at the included soundcloud link as Shiv discusses his visionary electric machine.

Candice Elliott, Principal Consultant at Fortress and Flourish address managing your HR issues in a COVID-19 era. Webinar was live Thursday, April 30, 2020.

The beaches are closed. The beaches are open. A vocal scientist says she "wouldn’t go in the water for a million dollars.” The confusion leaves passionate surfers to confront an ocean of COVID-19 fear and answer the question — to surf, to not surf, or to simply ADAPT? In this haunting short by Kyle Buthman, we get a glimpse of the answer.

Santa Cruz County Bank, with assets over $1 billion, is a top rated community bank headquartered in Santa Cruz County. Today the bank announced receipt of its tenth consecutive designation of Super Premier performing bank by The Findley Reports, Inc. based upon 2019 financial performance.

Among DeRisi’s crowning achievements was inventing the ViroChip, a device that played an instrumental role in assisting with the identification of the deadly SARS coronavirus in 2003. Yet DeRisi, for all of his long history on the front lines of virus research, has never seen anything quite like COVID-19.

Guy Kawasaki will moderate a Fireside Chat with UCSC genomic rockstars David Haussler and Rebecca DuBois.

With these uncertain times and no clear end in sight, bring your home or business peace of mind by sterilizing it with a UVC wand daily. With 15+ Watts of power, you get ultra-fast sterilization times and a deeper clean every time.

This week, S&V Labs donated 600 units of hand sanitizer to Community Bridges, Walnut Ave Family and Women’s Center, and Encompass Community Services.

Even businesses that had little to no e-commerce presence before this are hustling to transform their websites into functional online shops. Some are just hustling to get functioning websites, period.

Digital Transformation is the creation of value through technological advances to organizational, cultural, and operational business components. Digital reinvention should fundamentally redefine an organization's competitive advantage.

Under the CARES Act passed on March 27, 2020, independent contractors, gig workers, and freelancers affected by the coronavirus crisis are eligible to receive a government grant of $1,000.