Securing funding is a major challenge for U.S. startups. The SBIR program provides non-dilutive funding to help turn innovations into commercial success. This ERB article explains SBIR’s importance and offers key tips to improve startups' chances of winning funding.

Santa Cruz’s tech community continues to flourish, thanks to the dedication and leadership of Chris Miller, who has built the Santa Cruz AWS User Group into a thriving and dynamic meetup.

UC Santa Cruz is making a bold commitment to eliminate 90% of fossil fuels by 2045 and offers numerous ways for students, faculty, and staff to get involved in the fight for a sustainable future.

Santa Cruz local Neil Erickson establishes an event business in Santa Barbara with famed Brett Hunter.

The rise of AI-driven layoffs at major tech companies like Meta, Salesforce, and Workday highlights a rapidly evolving job market where automation is no longer a distant threat but a present reality, forcing workers to compete not just with each other—but with AI itself.

Elon Musk's $97.4 billion bid to acquire OpenAI was swiftly rejected by CEO Sam Altman, who quipped, "No thank you but we will buy Twitter for $9.74 billion if you want." Concurrently, Tesla's European sales have plummeted, with declines of 60% in Germany and 63% in France, partly due to Musk's political endorsements.

The Global Entrepreneurship & Innovation (GEN) Program at UC Santa Cruz is now open for applications! This dynamic program brings together students from around the world to develop essential skills in entrepreneurship, leadership, and cross-cultural collaboration.

United Way announces an inspiring new chapter of leadership with Yvette Brooks at the helm.

UCSC’s iconic blue whale skeleton, Ms. Blue, is undergoing a sustainable restoration using innovative materials and technology.

Onewheel launches expanded Trade-In Program for board upgrades.

PVUSD is proud to announce that four of its administrators have been honored as Regional Administrators of the Year by the Association of California School Administrators (ACSA).

Christine Martin, the visionary founder of The Good Abode, has recently relocated to Santa Cruz, California, to expand her holistic interior design business. With a mission to create spaces that nurture well-being and inspire harmony, Martin offers transformative design services ranging from single-room makeovers to full-scale renovations, both online and in-person.

Santa Cruz Works is thrilled to announce a new partnership with StartEngine, the leading equity crowdfunding platform that has helped over 1,000 founders raise more than $1.3 billion directly from their communities. This collaboration is set to provide startups in the Santa Cruz Works accelerator with a fast-track pathway to seed funding, helping founders scale their businesses without the traditional roadblocks of venture capital.

Santa Cruz is no stranger to innovation, and the latest startup making waves in the electric vehicle space is Volojet, founded by Dalton Winter. With a background in engineering and a passion for high-performance, sustainable transportation, Winter is pioneering a new category of electric vehicles: reverse trikes.

Catalyst Predevelopment funds to drive economic growth across six-county region.

Navigating today's turbulent political landscape can be challenging for mental well-being. Constant news cycles, social media debates, and differing opinions can lead to stress, anxiety, and even burnout. However, by implementing strategies rooted in positive psychology, we can maintain our mental health amidst the political storm.

Climatize is charging ahead despite federal funding uncertainty. With $1.38M raised for clean energy projects and over $1M repaid to investors, the startup proves climate investments work.

AI is evolving beyond search—Reasoners think, Agents act, and Deep Research revolutionizes research by outperforming experts. The future? AI that doesn’t just find answers but truly understands and analyzes knowledge.

In the far distant future — 2026 — AI-powered social media will know you better than your spouse, remembers your secrets better than your diary, and predict your needs faster than your mom—except it sells that info to the highest bidder.

UC Santa Cruz has launched the AgTech Alliance, a campus community uniting researchers, faculty, and others interested in developing ethical and responsible agricultural technologies for a sustainable future amidst climate change.