Generative AI isn't just a buzzword—it's fundamentally reshaping how your customers find, consume, and trust information. With powerful tools like Google's AI Overviews and ChatGPT rapidly becoming the primary gateway to online content, the established rules of PR and marketing are being rewritten. This isn't just about staying current; it's about staying visible and relevant. A brand-new discipline, Generative Engine Optimization (GEO), is emerging, and it's poised to redefine how your business connects with its audience. Not sure what it is or where to start? We've got you.

This presentation will equip you with crucial insights into:

• How GEO is reshaping brand visibility: Discover exactly how your brand will appear (or disappear) in an AI-driven landscape.

• The evolving value of traditional PR: Learn which core PR practices still matter and, more importantly, how they directly influence AI outputs and your brand's reputation.

• Actionable strategies for a generative-first future: Understand what your PR and marketing teams need to be doing today to thrive in this new era.

Don't let your business get left behind. Understanding Generative AI and GEO isn't an option—it's a necessity for future success. Bring your questions and come prepared to adapt and conquer this new frontier!

About the Presenter

Peggy Tierney Galvin, Chief Strategy Officer and Co-founder, Force4

Peggy develops integrated marketing strategies and programs. She balances client needs and priorities with our cross-functional teams to provide strategic perspective and effective solutions. Peggy helps brands differentiate themselves through creative, content-driven campaigns that deliver measurable business results.