Downtown Santa Cruz Welcomes New Retailers with Downtown Pops! Program

SANTA CRUZ, CA – June 2, 2025 – Downtown Santa Cruz is buzzing with opportunity! The popular Downtown Pops! program is expanding, opening applications for new and innovative retail concepts at two prime locations: 701 Front St. and 1407 Pacific Ave.

This expansion offers an exciting chance for entrepreneurs and creatives to bring their retail visions to life in the heart of Santa Cruz. Downtown Pops! is particularly keen to welcome multi-tenant applications for larger retail spaces, over 5,000 square feet, encouraging friends and collaborators to create shared retail experiences.

The program is designed to significantly lower the barriers for new businesses, offering short-term, flexible leases with a unique rent structure tied directly to sales. This supportive environment allows businesses to test concepts, grow, and thrive without the typical upfront commitment of traditional retail leases.

While applicants may express interest in a specific space, final placement will depend on overall fit within the program's evolving pool of qualified tenants, ensuring timely and engaging activations.

Ready to bring your concept to life in downtown Santa Cruz? Learn more and apply today at choosesantacruz.com/downtownpops.