Chasing a Dream with Purcell

Brothers David and Russell Conway have been on quite an adventure over the last few years as they have built Purcell, an innovative retail merchandising equipment company based in Santa Cruz, California that participated in Santa Cruz Work’s 4th Accelerator program. They recently made the first video in a series detailing what it's like to build a hardware company. David shares more about the background as well as the inspiration and journey to creating the startup. Check it out for yourself!