Purcell, a sustainability-driven company focused on reducing food-related waste, has reached a significant milestone by selling out its first manufacturing run of 1,000 bulk food dispensers.

Purcell (formerly SmartBins) has opened its headquarters and design studio in Santa Cruz. To celebrate, you are invited to their Open House on April 15, 2023.

Purcell will continue to manufacture units, pilot, and refine the design of the S1 Dispenser through the end of the year. In 2023, after piloting and refinement, Purcell will begin manufacturing to fill outstanding and new orders.

Brothers David and Russell Conway have been on quite an adventure over the last few years as they have built Purcell,

Of the 34+ new startups in Santa Cruz, we put the spotlight on the 6 brightest.

2021 has been an incredible growth year for local startup Purcell. Retail companies such as Nestle who are seeking supply chain and operational efficiencies turn to Purcell.

Santa Cruz Works recently caught up with David Conway, co-founder of SmartBins to discuss the company name change to Purcell. What does “bin” translate to in most European cultures? Find out.