Rents and mortgages at all time highs. Our monthly New Tech event will kick off with presentations about housing progress and the challenges ahead for Santa Cruz County.

In this final article of our six part series, writer Julia Sinn exposes the unique social entrepreneurship of the Santa Cruz tech community.

New Santa Cruz company Prometheus Fuels has a unique product for creating gasoline out of thin air. This could be the stop-gap solution we so desperately need.

In Part 4 of our series comparing living and working in Santa Cruz vs San Francisco or the Silicon Valley, we talk to local entrepreneurs about our best kept secrets.

Take a look at how quickly you can internally embed analytics with Looker.

When the nonprofit Girls Who Code started a new “College Loops” program last year, students at UC Santa Cruz were quick to establish a branch

Santa Cruz County’s Small Business Development Center (SBDC) is a premier hub of experts experienced in mainstreet, techstreet, and agribusiness. Business owners and aspiring entrepreneurs receive in-depth advising and training to obtain capital, launch businesses, grow sales, and create jobs.

Musician’s BASS, the startup providing digital tools for musician's careers has gained more and more momentum. As funding pours in and the beta launch date approaches, founder Aliza Hava provides an update.

There’s a scene early in Marc Randolph’s new book, That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea, that takes place at Lulu Carpenters at the top of Pacific Avenue in Santa Cruz. Randolph has been pitching his future partner, Reed Hastings, on a slew of business ideas. This has been happening for months while the two men commute over Highway 17

Side effects include pure joy moments, getting places super fast and a feeling of one-ness with the universe. Always wear protection. Paid actor reenacts actual real-life true events.

In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph.

Thirty years ago, Cruzio Internet launched in Santa Cruz. The pioneering company, which is one of the largest independent internet service providers in California, has since helped countless businesses and people connect with others, both locally and globally. Recently, Cruzio made a significant investment in downtown Santa Cruz: an all-fiber gigabit network.

Over 250 people filled every seat in the house for the first annual Get Biotech 2019. Keynote speaker David Deamer enthralled the audience with his journey which started with a Sunday drive, conceiving an idea, pulling over to the side of the road, sketching it out, and going on to become a cornerstone of the massive nanopore growth industry.

Santa Cruz entrepreneur Shiv Sikand has helped build what appears to be the most powerful Grand Touring car ever made; it is also quite possible that he and his San Jose-based company have reinvented the automobile.