News Highlights

We don’t only report the news, we make the news. Our news highlights and archive here.

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Doug Erickson Doug Erickson

The New Gatekeepers: GEO and the Future of Brand Visibility

On July 29, Santa Cruz Works hosted a powerful session led by Peggy Tierney Galvin, Chief Strategy Officer at Force4, unveiling one of the most urgent shifts in digital marketing: the rise of Generative Engine Optimization (GEO). For attendees seeking to stay ahead of the curve, Galvin’s message was clear—search as we’ve known it is dying, and AI-driven discovery is taking its place.

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Malina Long Malina Long

Santa Cruz Works Summer Rooftop Mixer Photos

Our Summer rooftop mixer was a huge success with over 250 attendees from CruzHacks 2025, Santa Cruz Launchpad 2025, and the usual suspects (the Santa Cruz entrepreneurial community). Such a beautiful venue at Anton Pacific. Photos by Genevieve Rico.

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Malina Long Malina Long

Santa Cruz Launchpad 2025 Photos

In its 8th year, Santa Cruz Launchpad 2025 was a huge success. Over the next 2 weeks, we will make a full story and videos of the events. For now, we have 2 collections of photos: Business Plan Pitch Competition, and Job Fair.

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Doug Erickson Doug Erickson

Beaches, Books, Budgets, Bots | April New Tech Recap

Beaches, Books, Budgets, and Bots brought together innovators, thought leaders, and entrepreneurs for an unforgettable evening of insight, tech demos, and dynamic discussion. From political impacts on education and climate to cutting-edge AI startups, the event sparked ideas, collaboration, and meaningful connections at the beautiful Chaminade Spa & Resort.

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Santa Cruz Works Santa Cruz Works

April 1 New Tech Webinar Recap

We had a fantastic New Tech event on April 1, our first-ever fully virtual, sheltered-in-place meet-up! Thank you to all our sponsors, presenters, and guests.

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