Innovation News
We don’t only report the news, we make the news. Check out our news highlights and archive here.
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CEO Works Luncheon: Jesse Abrams on ADHD, Dopamine, and the Future of Work
Jesse Abrams’ talk at the Santa Cruz Works CEO Luncheon revealed how ADHD and digital overload reshape attention, motivation, and leadership. He urged leaders to design work around individual brain processes, purpose, and healthy dopamine—creating teams built for focus and resilience.
Recording: CEO Works Luncheon | What the OBBB Act Means for Your Business with David Doolin
Did you miss our August 27th CEO Works luncheon event with David Doolin? Check out the recording here!
The New Gatekeepers: GEO and the Future of Brand Visibility
On July 29, Santa Cruz Works hosted a powerful session led by Peggy Tierney Galvin, Chief Strategy Officer at Force4, unveiling one of the most urgent shifts in digital marketing: the rise of Generative Engine Optimization (GEO). For attendees seeking to stay ahead of the curve, Galvin’s message was clear—search as we’ve known it is dying, and AI-driven discovery is taking its place.
Confluent Webinar Recap and Recording
Did you miss our webinar with Confluent last week? Check out the recap and recording here to learn aobut Apache Katfka & Data Streaming for Startups.
Santa Cruz Launchpad 2025: Santa Cruz's Brightest Innovators Shine at the Cocoanut Grove
On May 21, 2025, twelve inspiring finalist teams pitched groundbreaking ideas—from AI-powered education and smart leak detection to artisan fragrances and climate-saving tech. Curious who won? Watch the video for a fast-paced recap of these bold innovators in action!