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Doug Erickson Doug Erickson

The New Gatekeepers: GEO and the Future of Brand Visibility

On July 29, Santa Cruz Works hosted a powerful session led by Peggy Tierney Galvin, Chief Strategy Officer at Force4, unveiling one of the most urgent shifts in digital marketing: the rise of Generative Engine Optimization (GEO). For attendees seeking to stay ahead of the curve, Galvin’s message was clear—search as we’ve known it is dying, and AI-driven discovery is taking its place.

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