On July 29, Santa Cruz Works hosted a powerful session led by Peggy Tierney Galvin, Chief Strategy Officer at Force4, unveiling one of the most urgent shifts in digital marketing: the rise of Generative Engine Optimization (GEO). For attendees seeking to stay ahead of the curve, Galvin’s message was clear—search as we’ve known it is dying, and AI-driven discovery is taking its place.

Did you miss our webinar with Confluent last week? Check out the recap and recording here to learn aobut Apache Katfka & Data Streaming for Startups.

On May 21, 2025, twelve inspiring finalist teams pitched groundbreaking ideas—from AI-powered education and smart leak detection to artisan fragrances and climate-saving tech. Curious who won? Watch the video for a fast-paced recap of these bold innovators in action!