INNOVATION NEWS
Check out our news highlights and archive here.
NOTE: Our blogs are typically “assisted by AI”. We use AI to assist us in research and style the way a human editor would.
Not on our mailing list yet? Subscribe to our newsletter!
Interested in getting 10,000+ eyeballs to view your company’s content? Become a Santa Cruz Works Partner or, see 3rd party content Sponsors.
A Santa Cruz Experience You Definitely Have Not Had
A Santa Cruz Experience you definitely have not had. Experience hospitality in a new Mindset with Steve Fortunato.
CEO Works Luncheon: Relational Intelligence: Relationship Strategy in a Machine World
CEO Works Luncheon opens the year with Relational Intelligence, arguing that as remote work and AI accelerate, the real edge is human: trust, communication, and belonging. Hospitality leader Steve Fortunato shares The Host Mindset to build engagement, productivity, and culture.
Coming Full Circle: Steve Fortunato's Return to the Santa Cruz Mountains
Steve Fortunato left the Santa Cruz Mountains bussing tables and returned decades later as a proven hospitality founder. He built roomforty, The Fighouse, and more through “virtuous hospitality,” wrote a praised book on generosity, and is now creating an intimate mountain dining experience.

