News Highlights
We don’t only report the news, we make the news. Our news highlights and archive here.
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Joby Announces World-Class Board of Directors
Joby announces Board membership as it prepares to merge with Reinvent Technology Partners; Appoints diverse selection of accomplished Board members with wide-ranging experience
Hacking the Social Algorithms: An Insider’s Guide to Facebook Advertising
In this clinic Jacob Beau will share his company’s (Concept) top 3 secrets they have learned while working at Facebook for building highly effective video ad campaigns
How Our Culture Made Us Stronger: 1.5 Years Later (Digital NEST)
“COVID is picking up – we should pay attention to it,” I remember saying to board members in a meeting back in March 2020. Two days later, we made the call to shut down for a couple of weeks.
Podcast Publishing Process with Rich Harris
Rich Harris started a new podcast and shared his process on how he promotes it. A really good resource for anyone who has a podcast or is considering making one.
The Human Genome Is—Finally!—Complete
The Genomics Institute is leading the way in filling the holes left in the first draft of the human genetic code. In total, about 8 percent of the more than 3-billion-base-pairs in the human genome has remained unsequenced in the two decades since that first draft.
Santa Cruz Startup: New Company Name, Same Awesome Product
Santa Cruz Works recently caught up with David Conway, co-founder of SmartBins to discuss the company name change to Purcell. What does “bin” translate to in most European cultures? Find out.
Recording: Discovery with the Innovation Within platform
On July 29, Santa Cruz Works will conduct a 30-minute lunch clinic with James O’Connor about the Discovery Platform. The first 15 minutes will cover the platform’s features and benefits. The remaining time will be open to attendee discussion. This event is ideal for startups, entrepreneurs, product managers, product marketeers, and any company interested in how to gain market validation to pre-launch product and services.
Electric Air Taxi Companies Want to be Included in Infrastructure Bill
Air taxi companies are calling on Congress to include eligibility for electric aircraft charging infrastructure in the bipartisan infrastructure bill currently being negotiated by Congress and the White House.
Why Every Employer Should Subscribe to #NotMe Today
#notme makes it as easy and comfortable as possible for employees to raise safety issues via an app.
Local Surf Kayak Pro Building a National Project
If you have ever been to a national surf kayak contest at Steamers Lane, you likely saw local Ed Martinez shredding the biggest waves of the day. But that is not all he does. Enter main stage: New Fiber Project (“NFP”).
Taking on the Giants in the Beverage Industry
The How Did We Get Here Podcast? episode #17 with guest Aaron Hinde, founder of the LIFEAID Beverage Company. Hear why he left his chiropractic patrice and started LIFEAID Beverage Company.
Farm Discovery & Cruzio - Bringing Internet Learning to a Farm Setting
As part of our Equal Access Santa Cruz initiative, Cruzio Internet recently installed Farm Discovery with a reliable internet connection which is helping them run a program for students learning remotely.
Santa Cruz County Bank Hires Chief Credit Officer Susan Just
Santa Cruz County Bank, today announced Susan Just has joined the bank as Executive Vice President and Chief Credit Officer.
Baskin Engineering Students Advance to the Finals in Amazon Alexa Prize Challenge
For the second year in a row, UC Santa Cruz’s Team Athena has advanced to the finals of the Amazon Alexa Prize Socialbot Grand Challenge, a university competition designed to advance the field of conversational artificial intelligence.
Joby Partners with JetBlue and Signature
Joby Aviation, JetBlue Airways and Signature Flight Support announce a new pathway toward net zero aviation emissions through the utilization of electric and hydrogen credits.
The New Zero Motorcycle FXE
The FXE is both breathtaking in its profile as it is record-breaking in its performance. Such a combination of style and technology creates an experience that has never been seen in motorcycling.
Build a Mars Settlement with Your Friends
Many of us wonder what happened to Keri Waters (president of Santa Cruz Works 2018-19) after Residio acquired her Santa Cruz-based company Buoy. Some even thought she left the planet. Well, there might be some truth to that.
FourthWave Women-Led Business Accelerator Applications Closing Soon
FourthWave is currently accepting applications for their third Accelerator for Women-Led Technology Businesses cohort through July 15th.
ESAIYO Announces The ‘Social Identity of Objects’ Standard
ESAIYO has established a standard and is developing technology for Creating, Connecting and Surfacing the Social Identities of Objects.
Connecting Technology Innovators with Research Funding
The event will connect entrepreneurs working on advanced technology to the country’s largest source of early-stage funding.

